Twitter is an interesting beast. According to a hitwise report published in September 2008, twitter usage in Australia is up 518%.. Some people think its stupid, others are completely addicted. Twitter may be a fad, or perhaps the first evolution of a potentially far more powerful phenomenon than instant messenger and blogging but there is no doubt it warrants business attention.

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From Chris Simon of Bracket Boys: In London and the UK, first it was Facebook and then LinkedIn. You were told, just like in Sydney, that you simply must join these networks. Interest became exponential and now, just like in Sydney, comes Twitter.

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