A Personal Take on Ad:Tech Sydney
The dust has now settled a little on last week’s Ad:Tech conference here in Sydney and I have had a chance to catch up on some work, reading and even a little writing.
Ben Shepherd writes: Adtech Day 1 is finished and most of the crowd are probably exhausted after a whole day of information overload. Lots to take in across a whole lot of different areas.
Soooo … was it any good?
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Today was interesting. I only really saw 2 sessions aside the one I was involved in but I did a bit of watching and tried to capture the overall sentiment from the event.
One thing I have taken out is there is still a monster divide between the ‘technologists’ and the wider ‘advertising’ industry. It’s almost a land grab and I think it’s getting worse.
Quick roundup of initial key observations post ad:tech. Lets start a conversation for ad:tech 2010
Jenny Williams met Jye Smith to get a preview from his session at ad:tech - The Relevance of Twitter. Jye shared some of his thoughts on the market, the role of Twitter and what to expect from his panel discussion.
Jye
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