We’ve already started planning for 2010 ad:tech Sydney and once again we’d like to get your input to the program.
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TalkingDigital recently posted an article which had some comments to make about the ad:tech program. The comments, seem to focus on what they feel is a disconnect between where the revenue is flowing within our industry and the balance of topics in the ad:tech program
This was raised by a few people along the way as an area that we should focus on. The idea here is that we have a mix of clients and agency who have recently gone through the process of developing a more strategic approach to their digital marketing efforts (rather than just banging out websites to support the TVC’s.)
Well there are two perhaps differing views on what is the most important to cover depending on whether you are client side or not, but here would be my dream agenda for one day for the client stream only.
Theres been lots of interesting conversations and suggestions this week, heres are round up of what has been covered so far.
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