The Monetising Digital advisory council for ad:tech Sydney 2011 met today to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:
In order to ensure that the launch of ad:tech Melbourne is in line with what you, the industry want we put together an advisory board of local executives. The advisory board will help to shape the CONFERENCE content, make speaker recommendations, refer sponsors & exhibitors and assist with marketing & promotions for ad:tech Melbourne.
We want ad:tech Melbourne to be truly tailored for the local marketplace and we’re delighted to be working with this group for 2011:
James Borg, Website Development and Innovations Advisor, Suncorp
Laura Chisholm, Director, Chisholm & Harper
Shannon Curtis, Digital Communications & Research Manager, Target Australia
Christy Dena, Director, Universe Creation 101
Mark Edwards, CEO, Insermo (Next Digital)
Stuart Gonsal, Director, Lava Web Creations
Monty Hamilton, Director, Klarity Management
Rhys Hayes, Founder and Managing Director, IE
Anthony Koukoullis, Digital Consultant, The Campaign Palace
Andrew Lane, Head of Online, Crazy John’s
Alan Long, Director of Research, Hitwise
Sarah Minogue, Marketing Manager – The Comedy Channel & 111 Hits, FOXTEL
Peter Noble, CEO, Citrus
Tim O’Neill, Joint Managing Director, Reactive
Charlotte Whittle, Director, Think Digital
Have your say on the ad:tech Melbourne program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Creative & Brand
Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
eCommerce / Online Retailing
Data & Analytics
Brand & Creative
Core Digital Media
We’ve talked about ‘connecting’ through digital media, and ‘engaging’ and ‘building relationships’, but now is the time to talk about how we’re really going to drive ‘return’ through digital. Sure that means we need to understand what ‘return’ means and we need to figure out how we’re measuring all that ‘return’ but it’s time to start delivering on digital’s Big Promise…..
The ad:tech 2011 CONFERENCE program will feature content on Monetising Digital and we’re delighted to be working with this group of local industry executives to shape and guide that content:
Michael Buckley, Managing Director, Amnesia Razorfish
Murray Howe, Executive Manager Group Marketing, Suncorp
Nicole Watson, Senior Brand Manager, CommSec
Paul Fisher, CEO, IAB Australia
Gavin Smithen, Director – National Brands and Agencies, ReachLocal
My expectation is that this subject ‘monetising digital’ will weave through the CONFERENCE program as a theme rather than specific conference sessions but I’m still keen to know what you think on this area. Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Unwired Media
Digital Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
ad:tech, the world’s leading series of digital marketing & media events, is delighted to officially announce that the inaugural ad:tech Melbourne event will take place on 30-31 March, 2011.
Jenny Williams spoke to Harry Lowes, Executive Manager – Digital Marketing, Commonwealth Bank about the campaigns that he’s admired most this year and why he things the financial services industry are often ‘first’ with digital media:
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