I spoke with Yvette Mayer, National Digital Director, Starcom about the role of digital strategy. Here’s a video of our chat:
Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles.
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The program for ad:tech Sydney is almost 100% complete and we’re working closely with the panellists to finalise content. I will be blogging about the topics again so that we can get a broader view of the key issues that you, the industry would like to discuss. To kick off my blogging effort this year, I chose to focus on a subject close to my heart…digital strategy.
There seemed to be 3 major factors affecting business here in 2009: unpreditable economy, changing consumer expecations and rapid technology development. And these factors meant that all of the events I put together had the same thread or theme; everyone wanted to know about and discuss strategy, innovation and measurement.
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| A digital agency. For the real world.
Purpose: hard-wired in.
Quality: uncompromised. Digital: without boundaries. Want it? Contact Wanted. |
