Thursday 26th of February
Written by - Jenny Williams (Ideagarden)
The argument of whether an agency should be a specialist or a generalist has raged a long time now. Typically, this has come down to Traditional agency vs Digital agency. There are valid arguments on both sides of this question of course. From a generalist perspective, they usually centre around the need and ability to tie all communications channels together (“custodians of the brand” etc). From the perspective of a specialist, no generalist has the depth of expertise required to execute in the more complex digital space.
