Nic was one of the speakers at the launch ad:tech University in November 2010. His session was incredibly well received and we’re delighted to be working with him again.

Nic is speaking on Display Advertising at ad:tech University on 3 June at Vibe Hotel.

Display advertising was ‘the original’ online ad format; placing billboard and print style ads where consumers were expected to see them. Nic will educate the audience on the value behind this advertising ad format, current trends, and the changing nature of display. As Head of Digital at agency 303, Nic is responsible for the entire suite of digital output and so has a true understanding of the role of different channels, platforms and formats.

Last year’s ad:tech University SOLD OUT so don’t delay in booking places for you and your team.

We look forward to seeing you there.

ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media & marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We’re very pleased to welcome Ben Cooper to the program:

Mobile

Ben Cooper, Digital Director, Three Drunk Monkeys
Ben’s trajectory in digital media runs parallel with the history of the medium. With 14+ years experience across London, Zurich and Sydney, Ben is a digital strategist regarded internationally as a forward thinker in this space.

Since 2009, he has been the Digital Director at awarded creative and content agency Three Drunk Monkeys – building the company’s digital team and capability, and maximising opportunity for leading finance, telecommunications, tech, FMCG and entertainment brands including UBank, Telstra, Google, Parmalat and AUSTAR.

As the New Media writer for Inside Film magazine, he wrote the cover story interview of YouTube co-founder Steve Chen. He has also featured in Desktop, Creative, AdNews and B&T and was interviewed by the ABC Media Report on the future of advertising. He has judged the IAB (Interactive Advertising Bureau) Awards for the past three years, the Cannes Young Lions, Creative Showcase, Creative Hotshop and AWARD Awards.

He “gets it”. And looks forward to continuing help invent it.

Follow Ben on Twitter: @benhamin

Ben will be speaking on mobile at ad:tech University. You know that mobile needs to be a part of your marketing & advertising plans for long term strategy and specific campaigns, the challenge is getting started. When do you start to plan for mobile and how do you integrate mobile into your whole marketing & digital strategy? Ben has worked on successful campaigns and strategies that have included mobile as part of their communication plan, he understands how mobile should be addressed for best success and will share his key thoughts and ideas with you.

Last year’s ad:tech University SOLD OUT so don’t delay in booking places for you and your team.

We look forward to seeing you there.

ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media & marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We’re very pleased to welcome our first guest speakers to the program, industry practitioners who are experts in their space:

Search Marketing

Kate Conroy, Ads Product Specialist, Google Australia
Kate specialises in SEM strategy particularly with assisting small and medium sized businesses on how to make the most of a limited advertising budget using Search Advertising. Kate was the highest rated Guest Speaker from ad:tech University in 2010 and her session promises to be very hands-on as she takes you through how Search fits into the overall strategy and how it integrates with other media & advertising channels.

Social Media

Peter Applebaum, Managing Director, Tick Yes
Peter has worked with and for more than 90 companies across 35 industries helping to market and sell $100,000,000s of his client’s products and services. In his session Peter will explain how to make social media work for you from better understanding your consumers’ behaviour to the different actions that you can execute through social media channels and the KPIs that you can expect to meet.
You can follow Tick yes on Twitter: @TickYes

ad:tech University will be held 3 June (8.30am-5.45pm) at Vibe Hotel, Sydney. You can see full details on the website www.ad-tech.com/uni including further information about the course topics, course leader Patty Keegan, more about who the event is for and what you can expect from the day.

Last year’s event SOLD OUT so don’t delay in booking places for you and your team. The early bird pricing also expires next Monday 16 May.

We look forward to seeing you there.

This year’s ad:tech Sydney program is packed full of discussions and presentations on the important and interesting issues that are affecting our industry. There are three streams of content so you have to choose your session carefully! Here’s some of the highlights that I’m looking foward to:

This opening session on day two, “How Is The Digital Media Environment Morphing?”, will be fascinating. In just 45 minutes the panellists will look at the key technology, business and creative shifts that are taking place in the market, and specifically what they mean for digital advertisers. It’ll be great hearing Starcom, comScore, The Project Factory and IAB Australia tackle this big question.

We all know that social media changes every day and we constantly have to react to those changes so I’m looking forward to knowing how the speakers on “Next Generation Social Media Strategy” think we should deal with that. Reading Room, Community Engine and TickYes will be talking around some key points including KPIs, ROI, tools and resourcing, so that we can all take away some specific learning points.

There have been some really good examples and campaigns using location based marketing in the last twelve months but I’m keen to hear more and to know how location marketing can be really valuable for consumers and advertisers. In “What Are The Real Opportunities Within Mobile Location Marketing?” Navteq, Insqribe, Powerhouse Museum will be sharing their experiences, vision for what’s coming and details of specific platforms and services that they think are valuable.

Registration

Book your ad:tech Sydney CONFERENCE pass to gain access to all event features.
Book a free ad:tech Sydney EXHIBITION pass to gain access to the Keynote Presentations, Breakfast Briefing, Expo Seminar Theatre, Networking Party and of course the EXHIBITION.

ad:tech Sydney
9-10 March 2011
Sydney Convention & Exhibition Centre
Register for ad:tech Sydney here.

The deadline for speaker submissions for both ad:tech Sydney and Melbourne is this Friday (12th November).

We’ve already received a record breaking number of submissions and we’re excited about the range & quality of case studies & insights that we’ll be choosing from. Submissions close this Friday so if you or your company would like to be considered for the ad:tech Australia programs you need to make sure you get your details to us.

Please see the websites (Sydney / Melbourne) for all event details and the speaking submission page for all information on the submission process and what’s involved in participating on the ad:tech Australia programs.

We’re looking for businesses that can share innovative stories and breakthroughs from the past 12 months, and we’re particularly interested if you can present case studies with a client. If you have any questions please contact us in all the usual ways.

ad:tech Sydney, 9-10 March, Sydney Convention & Exhibition Centre
ad:tech Melbourne, 30-31 March, Hilton on the Park

Speaker submissions are now open for both ad:tech Australia events.

We welcome submissions from everyone interested and passionate about digital media & marketing throughout Australia. If you are interested in speaking at either, or both, events you can submit your details here.

Please see the websites (Sydney / Melbourne) for all event details and the speaking submission page for all information on the submission process and what’s involved in participating on the ad:tech Australia programs.

Please note submissions close Friday 12th November.

“The ad:tech Australia programs offer you and your business the unique opportunity to share examples of innovation, strategies, creativity and technology that are helping shape the digital industry. We’re looking for outstanding case studies and exceptional insights that can really educate and inspire the audience on the digital media & marketing community.”

Iain McDonald, Founder, Amnesia Razorfish & Chairperson, ad:tech Sydney

Submit your speaking propsal here.