Today was interesting. I only really saw 2 sessions aside the one I was involved in but I did a bit of watching and tried to capture the overall sentiment from the event.
One thing I have taken out is there is still a monster divide between the ‘technologists’ and the wider ‘advertising’ industry. It’s almost a land grab and I think it’s getting worse.
Quick roundup of initial key observations post ad:tech. Lets start a conversation for ad:tech 2010
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Hear Ben Mangold talk about his panel discussion at ad:tech “designing a data centric digital strategy”
With the growth of social media conversation channels, and the desire for businesses to join the conversation and become active participants – some would say intruders – it leaves the question “where does email fit?”.
Social media has emerged as a powerful force for brands, both from the perspective of engaging consumers and in the ability for brands to conduct a two way dialogue .
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