ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media & marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We’re very pleased to welcome our first guest speakers to the program, industry practitioners who are experts in their space:

Search Marketing

Kate Conroy, Ads Product Specialist, Google Australia
Kate specialises in SEM strategy particularly with assisting small and medium sized businesses on how to make the most of a limited advertising budget using Search Advertising. Kate was the highest rated Guest Speaker from ad:tech University in 2010 and her session promises to be very hands-on as she takes you through how Search fits into the overall strategy and how it integrates with other media & advertising channels.

Social Media

Peter Applebaum, Managing Director, Tick Yes
Peter has worked with and for more than 90 companies across 35 industries helping to market and sell $100,000,000s of his client’s products and services. In his session Peter will explain how to make social media work for you from better understanding your consumers’ behaviour to the different actions that you can execute through social media channels and the KPIs that you can expect to meet.
You can follow Tick yes on Twitter: @TickYes

ad:tech University will be held 3 June (8.30am-5.45pm) at Vibe Hotel, Sydney. You can see full details on the website www.ad-tech.com/uni including further information about the course topics, course leader Patty Keegan, more about who the event is for and what you can expect from the day.

Last year’s event SOLD OUT so don’t delay in booking places for you and your team. The early bird pricing also expires next Monday 16 May.

We look forward to seeing you there.

I’ve just had a sneak preview of the Tate presentation for ad:tech Melbourne next week.

As an English girl I’m biased because I grew up with Tate and have always enjoyed the brand and their work. Tate modern is one of my favourite spaces in London, it’s a beautiful building and a great Thames-side location. However, groupie-bias aside, this is an excellent presentation. It’s going to be really interesting hearing Jesse’s experiences of bringing these campaigns and strategies alive.

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This year’s ad:tech Sydney program is packed full of discussions and presentations on the important and interesting issues that are affecting our industry. There are three streams of content so you have to choose your session carefully! Here’s some of the highlights that I’m looking foward to:

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The Social Media Strategy advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:

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Once again we have an ad:tech advisory council for Social Media Strategy. In the last year Facebook hit 500 million users and is frequently referred to as ‘China’. Meanwhile Twitter success stories continue to trickle through, YouTube is now a ‘must have’ in all marketing plans and blogs & forums provide engagement that email can only dream of. So, what is the best approach to take for your brand, your product, your organisation? What are the key hurdles to overcome and errors to avoid? As ever, it’s a minefield, but those who test and experiement will likely succeed… so, also, what’s around the corner, what do you need to know about next?

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