With the majority of businesses working out what their connection between social content and e-Commerce is, I suspect the most valuable session outcome will be the diverse points of view offered through the presentations and the Q&A.
Consumer recommendations are one of the most credible forms of advertising because people trust people. Peer to peer recommendations and word of mouth have long been recognised as powerful marketing tools. While online, most companies rely heavily on search ranking to drive traffic and awareness, social content in e-commerce is the merger of these two ideas and represents an incredibly important area for any online retailer to consider.
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