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	<title>ad:tech brain &#187; search</title>
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		<title>First guest speakers announced for ad:tech University</title>
		<link>http://www.ad-techbrain.com.au/2011/05/11/first-guest-speakers-announced-for-adtech-university/</link>
		<comments>http://www.ad-techbrain.com.au/2011/05/11/first-guest-speakers-announced-for-adtech-university/#comments</comments>
		<pubDate>Wed, 11 May 2011 06:37:28 +0000</pubDate>
		<dc:creator>Lucy James (ad:tech)</dc:creator>
				<category><![CDATA[The Voice of ad:tech]]></category>
		<category><![CDATA[ad:tech University]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[speakers]]></category>

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		<description><![CDATA[ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media &#038; marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We&#8217;re very pleased to welcome our first guest speakers [...]]]></description>
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<p><a href="http://www.ad-tech.com/uni" target="_blank">ad:tech University</a> is an intensive course designed to provide content and networking <strong>opportunities</strong> for those who are new to digital media &#038; marketing.  In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your <strong>capabilities</strong> in the market.  We&#8217;re very pleased to welcome our first guest speakers to the program, industry practitioners who are <strong>experts</strong> in their space:</p>
<h3>Search Marketing</h3>
<p><a href="https://www.eiseverywhere.com/ehome/ad-techuni/35440/?&#038;"><strong>Kate Conroy, Ads Product Specialist, Google Australia</strong></a><br />
Kate specialises in SEM strategy particularly with assisting small and medium sized businesses on how to make the most of a limited advertising budget using Search Advertising.  Kate was the <strong>highest rated</strong> Guest Speaker from ad:tech University in 2010 and her session promises to be very hands-on as she takes you through how Search fits into the overall strategy and how it integrates with other media &#038; advertising channels.</p>
<h3>Social Media</h3>
<p><a href="https://www.eiseverywhere.com/ehome/ad-techuni/35440/?&#038;"><strong>Peter Applebaum, Managing Director, Tick Yes</strong></a><br />
Peter has worked with and for more than 90 companies across 35 industries helping to market and sell $100,000,000s of his client’s products and services. In his session Peter will explain how to make social media work for you from better understanding your consumers&#8217; behaviour to the different actions that you can execute through social media channels and the <strong>KPIs</strong> that you can expect to meet.<br />
You can follow Tick yes on Twitter: @TickYes</p>
<p><a href="http://www.ad-tech.com/uni" target="_blank">ad:tech University</a> will be held 3 June (8.30am-5.45pm) at Vibe Hotel, Sydney.  You can see full details on the website <a href="http://www.ad-tech.com/uni" target="_blank">www.ad-tech.com/uni</a> including further information about the course topics, course leader Patty Keegan, more about <strong>who the event is for</strong> and what you can expect from the day.</p>
<p>Last year&#8217;s event <strong>SOLD OUT</strong> so don&#8217;t delay in <a href="https://www.eiseverywhere.com/ereg/newreg.php?eventid=23469" target="_blank">booking places</a> for you and your team.  The early bird pricing also expires next Monday 16 May.</p>
<p>We look forward to seeing you there. </p>
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