Once again we have an ad:tech advisory council for e-Commerce / Online Retail. This is a rapidly growing industry segment and is increasingly important to digital marketers and advertisers. The ‘usual’ barriers of security, payment challenges, fulfillment and customer service are being addressed and there are more & more local success stories.
Scott Dinsdale, EVP, Global Digital Operations & New Technology, Sony Music
Stories From The Front Line: Digital Transformation In Real Time
16 September 2010
Consumer recommendations are one of the most credible forms of advertising because people trust people. Peer to peer recommendations and word of mouth have long been recognised as powerful marketing tools. While online, most companies rely heavily on search ranking to drive traffic and awareness, social content in e-commerce is the merger of these two ideas and represents an incredibly important area for any online retailer to consider.