Consumers have not fallen out of love with television – but are no longer willing to put up with bad shows, digital conference Ad:tech was told in a keynote presentation from the marketer responsible for launching gaming blockbuster Call Of Duty’s most recent instalments.
The Creative & Brand advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:
Now that we’re not just talking about banner spaces in which to create original online creative this area is a lot more interesting. Every week brings new examples and case studies of great campaigns that originated in digital or didn’t origniate in digital but exploded in the digital arena.
The ad:tech 2011 CONFERENCE program will feature presentations on Creative & Brand and we’re delighted to be working with this group of local industry executives to shape and guide the content:
David Brown, Associate Creative Director, The Music Channels, XYZnetworks
Bob Mackintosh, Digital Creative Director, Host
Ashley Ringrose, Owner, Soap
Louise Crompton, Marketing Manager A/NZ, Expedia
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
Data & Analytics
e-Commerce / Online Retail
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
There has been a lot of discussion about how really playing in the social media space requires companies to hand the brand over to consumers. We have also seen examples of what happens when this goes wrong or when we don’t hand it over and they take it anyway
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