A few thoughts on the sessions that I’m excited about on the ad:tech Melbourne program and how they compare to Sydney.

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The Entertainment & Experience advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:

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We had a big think about what this council should cover and what it should be called. We wanted to address all of the new technologies, changes in existing technology, new platforms, merged platforms, spaces where consumers are now that they weren’t previously, spaces where brands can be now that they couldn’t previously… Entertainment & Experience seemed to do the job.

The ad:tech 2011 CONFERENCE program will feature presentations on Entertainment & Experience and we’re delighted to be working with this group of local industry executives to shape and guide the content:

Guy Gadney, Director, The Project Factory
Jill Colvin, Head of Marketing, Communications & Digital Strategy, Sydney Festival
Julian Peterson, Marketing & Online Director,Time Out
Ben Watts, Head of Entertainment and Travel, ninemsn

This is a big, umbrella title and so we’d really appreciate your input on this one. Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.

Read about the other advisory councils:

Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
eCommerce / Online Retailing
Data & Analytics
Brand & Creative
Core Digital Media
ad:tech Sydney advisory council groups named