The ad:tech US blog has been running a feature on the Company of the Day. Named the Start Up Watch, written by Jim Nichols and published every 3-4 days the posts focus on companies that are launching in to the online space with a genuinely unique, valuable offering. If you’d like your company to be considered for a future article let me know here.

Jim has a passion for unearthing new, interesting businesses and isn’t scared to share an opinion on the services that he learns about. Here are some of the stateside companies that he’s already reviewed:

AdExcite – a video inventory marketplace
SpredFast – social media coverage assistance
Chango – “search retargeting”

So, if your company has an offering for online marketers and that offering exists in North America let me know and we’ll put your company forwards to Jim. A speedy way to get some penetration into North America…

A few thoughts on the sessions that I’m excited about on the ad:tech Melbourne program and how they compare to Sydney.

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Hot off their recent acquisition by Yahoo! we are delighted to announce that the Spreets Co-Founders, Dean McEvoy and Justus Hammer, will be speaking at ad:tech Melbourne. See more details target=_”blank”>here.

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A bit of background on some of the sessions on the ad:tech Sydney CONFERENCE program:

mobile
online retail
app strategy
social gaming

What do you think…?

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The Unwired Media advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:

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