Interestingly, search is a major point of access fro most sites with something like 97% of searches are coming from Google. With this observation around user behaviour, the development of googles Android platform is also one worth watching.  The telcos are still dodging any direct commitments to this but it is definitely an interesting area to watch.

While on the topic of mobile, the mobility of applications also poses interesting changes in the evolution of the internet on devices.  While the complexity of operating systems and devices remains a challenge for mobile content producers, the implications of an open environment and the higher levels of interactivity certainly makes mobile an interesting area for marketers to think about.

The following chart from a recent study by M:metrics indicates that with the evolution of devices, mobile will soon be as important as desktop environments when it comes to connecting with customers.

I am interested in the topics of discussion around mobile that people are most interested in exploring.  Some initial food for thought from my discussions around the industry are:

• How will the evolution of more functional devices change our expectations on mobile internet
• Mobile search – what is the future
• Future of mobile advertising
• What are the implications of open id and data portability in a mobile environment

Anything else…?

• Video advertising
• IPTV
• Mobile
• Email
• RSS
• SEO
• SEM
• Affiliate Marketing
• Social Media
• Digital PR
• Virtual Worlds
• Banners
• Rich Media
• Analytics

Now I know that these are pretty broad topics so we will be looking to get some more definition around each over the next few weeks.

I will start rolling out some of the buzz around these but feel free to comment on this post if you feel there are any other areas that should be covered or if there is anything in any one of these areas that is particularly interesting.