ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media & marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We’re very pleased to welcome Ben Cooper to the program.
Nice summary article here from the BBC’s Rory Cellan-Jones on how advertising on mobile is changing and where we can expect it to head. His report comes from Mobile World Congress, the annual event dedicated to all things mobile, and his key points are around local search, video-on-mobile, and advertising-in-apps. There’s also a good summary video here. While we’re at it, a nod to BBC Click for their technology content generally.
Some of the themes and trends in these articles will also be discussed at ad:tech Sydney. We’re not just about mobile, we take the key issues and discuss those in depth in relation to the marketing and advertising potential. Here are a couple of the sessions at ad:tech that pick up those major themes:
A bit of background on some of the sessions on the ad:tech Sydney CONFERENCE program:
mobile
online retail
app strategy
social gaming
What do you think…?
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The Unwired Media advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:
We spent some time thinking about this council and what we should name it. Last year we had the ‘Mobile’ council but since the iPad’s launch, the expectation of other tablets in the market and the morphing of many devices to a mobile environment it made sense that we made the group more ‘universal’ in its appeal.
We know we could host a two day conference on mobile technology, the changes, the opportunities, the impact on products, businesses, marketing and advertising. What we’ll be trying to do is synthesise everything down to the most pertinent issues for you. There’s lots that’s happening in this space but we want to program the topics that matter most to the digital media and marketing community so we’re delighted to be working with this group of local industry executives to shape and guide the content on Unwired Media:
Justin Baird, Senior Product Specialist, Google
Hanno Blankenstein, Director, S&C
Darren Burden, Director of News & Platforms, Fairfax Digital
John Treloar, Managing Director, ANZ, Oolaya
Oliver Weidlich, Director – Design & Innovation, Mobile Experience
Jennifer Wilson, Director, The Project Factory
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Monetising Digital
Digital Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
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