The Data & Analytics advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:
I don’t know about you but I can’t go for a cup of coffee without someone talking to me about data and analytics. Maybe I need a new coffee shop… And it’s not just in digital media and marketing, the Economist has run two feature sections on information & data this year, it’s pervading all industries. The key is not just in acquiring the data, it’s in transforming that data to something readable, usable, actionable. Those who can achieve that in digital media & marketing are likely to be the ones who win the big budgets and the big wins going forwards.
The ad:tech 2011 CONFERENCE program will feature presentations on Data & Analytics and we’re delighted to be working with this group of local industry executives to shape and guide the content:
Andrew Eckford, Industry Analyst, Retail, Google
Christian Bartens, Managing Director, Datalicious
David Whittle, Managing Director, Mark
Jason Adessky, Head of Retail Partnerships, Qantas Frequent Flyer
Jennifer Reddington, General Manager, UsabilityOne
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
Creative & Brand
e-Commerce / Online Retail
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
Hear Ben Mangold talk about his panel discussion at ad:tech “designing a data centric digital strategy”
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