Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles.
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The program for ad:tech Sydney is almost 100% complete and we’re working closely with the panellists to finalise content. I will be blogging about the topics again so that we can get a broader view of the key issues that you, the industry would like to discuss. To kick off my blogging effort this year, I chose to focus on a subject close to my heart…digital strategy.
We’ve just announced that Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group will be key-noting at ad:tech 2010
ad:tech, 16-17 March 2010
Sean will be talking about how Starcom have worked to get to know their consumers, markets and audiences as closely as possible so that they can deliver really on-target messaging.
The ad:tech keynotes are FREE to attend when you register for an Expo pass. You can see details of the exhibition and keynotes here.
We’ve also released the first details of the program with content and speakers announced online. Register for the full conference before Friday 18th December and you can save over $500.
Any questions, just give me a shout: lucy@ad-tech.com / 02 8923 8334
This was raised by a few people along the way as an area that we should focus on. The idea here is that we have a mix of clients and agency who have recently gone through the process of developing a more strategic approach to their digital marketing efforts (rather than just banging out websites to support the TVC’s.)
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