A few thoughts on the sessions that I’m excited about on the ad:tech Melbourne program and how they compare to Sydney.
Once again we have an ad:tech advisory council for Core Digital Media. This group covers areas such as email, video, home sites, ad networks, affiliate marketing. It’s a broad remit. The aim is to look at the channels, platforms, practices that are still core to our market while technology advances, consumers change behaviour and the market fragments further.
The ad:tech 2011 CONFERENCE program will feature presentations on Core Digital Media and we’re delighted to be working with this group of local industry executives to shape and guide the content:
Chris Brown, Group Managing Director, DDB
Kerry Field, Partner, Innovation, Mindshare
Patty Keegan, Director, Digital Chameleon
Kim Portrate, General Manager, Consumer Marketing, Tourism Australia
Paula O’Connell, Managing Director, Returnity
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Read about the other advisory councils:
Social Media Strategy
Data & Analytics
e-Commerce / Online Retail
Brand & Creative
Entertainment & Experience
ad:tech Sydney advisory council groups named
Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles.
The program for ad:tech Sydney is almost 100% complete and we’re working closely with the panellists to finalise content. I will be blogging about the topics again so that we can get a broader view of the key issues that you, the industry would like to discuss. To kick off my blogging effort this year, I chose to focus on a subject close to my heart…digital strategy.