Jenny Williams met Jye Smith to get a preview from his session at ad:tech - The Relevance of Twitter. Jye shared some of his thoughts on the market, the role of Twitter and what to expect from his panel discussion.
Jye
I caught up with Ryf Quail, Head of Digital at Razor Companies, who will be talking at ad:tech about the world of gaming and how it can be used for marketing.
The argument of whether an agency should be a specialist or a generalist has raged a long time now. Typically, this has come down to Traditional agency vs Digital agency. There are valid arguments on both sides of this question of course. From a generalist perspective, they usually centre around the need and ability to tie all communications channels together (“custodians of the brand” etc). From the perspective of a specialist, no generalist has the depth of expertise required to execute in the more complex digital space.
Are brands ready to let go and let consumers control things online? Kate Carruthers talks about the reasons and challenges that brands face in considering this
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Hear Ben Mangold talk about his panel discussion at ad:tech “designing a data centric digital strategy”
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| A digital agency. For the real world.
Purpose: hard-wired in.
Quality: uncompromised. Digital: without boundaries. Want it? Contact Wanted. |
