The challenge with so many digital deployments is that they live for so much longer than a campaign. Your website, your social media presence and your email communications strategy are foundations which can help ramp up a campaign but need to exist independently of what ever big idea is driving the latest marketing strategy. So if this is true, what is a great digital idea?
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The program for ad:tech Sydney is almost 100% complete and we’re working closely with the panellists to finalise content. I will be blogging about the topics again so that we can get a broader view of the key issues that you, the industry would like to discuss. To kick off my blogging effort this year, I chose to focus on a subject close to my heart…digital strategy.
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| A digital agency. For the real world.
Purpose: hard-wired in.
Quality: uncompromised. Digital: without boundaries. Want it? Contact Wanted. |
