Posts Tagged 'Google'
Wednesday 11th of May

ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media & marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We’re very pleased to welcome our first guest speakers to the program, industry practitioners who are experts in their space:

Search Marketing

Kate Conroy, Ads Product Specialist, Google Australia
Kate specialises in SEM strategy particularly with assisting small and medium sized businesses on how to make the most of a limited advertising budget using Search Advertising. Kate was the highest rated Guest Speaker from ad:tech University in 2010 and her session promises to be very hands-on as she takes you through how Search fits into the overall strategy and how it integrates with other media & advertising channels.

Social Media

Peter Applebaum, Managing Director, Tick Yes
Peter has worked with and for more than 90 companies across 35 industries helping to market and sell $100,000,000s of his client’s products and services. In his session Peter will explain how to make social media work for you from better understanding your consumers’ behaviour to the different actions that you can execute through social media channels and the KPIs that you can expect to meet.
You can follow Tick yes on Twitter: @TickYes

ad:tech University will be held 3 June (8.30am-5.45pm) at Vibe Hotel, Sydney. You can see full details on the website www.ad-tech.com/uni including further information about the course topics, course leader Patty Keegan, more about who the event is for and what you can expect from the day.

Last year’s event SOLD OUT so don’t delay in booking places for you and your team. The early bird pricing also expires next Monday 16 May.

We look forward to seeing you there.

Thursday 14th of April

A last minute announcement from ad:tech San Francisco this week that the Keynote Presentations and some additional conference sessions would be live streamed on YouTube.
You can see the videos here.

Keynote speakers at ad:tech San Francisco have included:

Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group
Antonio Lucio, CMO, Visa
Jeffrey Cole, Director, USC Annenberg Center for the Digital Future
Guy Kawasaki, Co-Founder & Founding Partner, Alltop & Garage Technology Ventures
Bonin Bough, Global Director, Digital and Social Media, PepsiCo
Manny Anekal, Director, Brand Advertising, Zynga
John Bax, CFO, LivingSocial

Friday 19th of November

The Unwired Media advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:

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Friday 19th of November

The Data & Analytics advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:

Read full article...

Friday 19th of November

The e-Commerce / Online Retail advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:

Read full article...

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