The great thing about the ad:tech Melbourne program is that we’ll be revisiting some of the content from Sydney. This is good because it means the best content is being aired twice, and in the interim the speakers can re-evaluate their material in light of any feedback and taking in to account the local market. Here’s a few examples of those:

From Advertising To Advocacy by Craig Davis, Co-Chairman & Chief Creative Officer, Publicis Mojo
Sound And Movement: Insights In Online Video with PwC Australia, ninemsn and Yahoo!7
How To Use Digital Media Successfully For Specific Events with Jill Colvin, Sydney Festival and John Curtin, Totem Onelove
Beyond .com – The Next Internet Revolution with M&C Saatchi and AusRegistry International

And, of course there are new sessions as well, and I’m really excited about some of these Melbourne specific sessions. This content really came together following guidance from our excellent advisory board and some of these topics are really timely and specific to what’s happening in the digital media community in Melbourne. Here’s a few examples of those:

Syndicating Your Brand And Marketing Message Through Different Mediums with memery, DTDigital, Honda Australia, Firefly Millward Brown
Which Distribution Networks Are Best For Your Digital Media & Marketing Plan with speakers from The Comedy Channel & 111 HITS, FOXTEL , The Dubs, Reprise and Viocorp
What Should A Digital Strategy Look Like? with Clear Light Digital, Target, Starcom Melbourne

Of course I’m also looking forward to the Keynote Presentations. The two brand speakers that we have will be excellent. We’ve been working with Bonin Bough in the States and his team have been delivering some really innovative material. I’ve also had a sneak preview of the Tate presentation and it’s superb – more about that later I think.

I’ll be very interested to see how the Melbourne event experience compares to Sydney; how involved the audience are, what they make of the content, what the main differences are. I expect I’ll be learning a lot….

Any questions let me know but look forward to seeing you there.

ad:tech Melbourne
30-31 March 2011
Hilton on the Park, Melbourne
www.ad-tech.com/melbourne

Book tickets here.

In order to ensure that the launch of ad:tech Melbourne is in line with what you, the industry want we put together an advisory board of local executives. The advisory board will help to shape the CONFERENCE content, make speaker recommendations, refer sponsors & exhibitors and assist with marketing & promotions for ad:tech Melbourne.

We want ad:tech Melbourne to be truly tailored for the local marketplace and we’re delighted to be working with this group for 2011:

James Borg, Website Development and Innovations Advisor, Suncorp
Laura Chisholm, Director, Chisholm & Harper
Shannon Curtis, Digital Communications & Research Manager, Target Australia
Christy Dena, Director, Universe Creation 101
Mark Edwards, CEO, Insermo (Next Digital)
Stuart Gonsal, Director, Lava Web Creations
Monty Hamilton, Director, Klarity Management
Rhys Hayes, Founder and Managing Director, IE
Anthony Koukoullis, Digital Consultant, The Campaign Palace
Andrew Lane, Head of Online, Crazy John’s
Alan Long, Director of Research, Hitwise
Sarah Minogue, Marketing Manager – The Comedy Channel & 111 Hits, FOXTEL
Peter Noble, CEO, Citrus
Tim O’Neill, Joint Managing Director, Reactive
Charlotte Whittle, Director, Think Digital

Have your say on the ad:tech Melbourne program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.

Read about the ad:tech Sydney advisory councils:

Creative & Brand
Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
eCommerce / Online Retailing
Data & Analytics
Brand & Creative
Core Digital Media

ad:tech, the world’s leading series of digital marketing & media events, is delighted to officially announce that the inaugural ad:tech Melbourne event will take place on 30-31 March, 2011.

The long awaited announcement follows 4 years of requests from the Victorian digital marketing community to bring ad:tech to Melbourne. Leveraging an international network of keynote speakers, delegates and sponsors, ad:tech Melbourne is set to be a must-attend event for any marketer. A highly influential advisory board comprising executives from organisations including, Mediacom, Suncorp, Target, Foxtel , Google, The Age and Sensis is currently being formed to ensure that the event is closely aligned to the wants and needs of the local market.

ad:tech Melbourne will feature over 60 speakers through a two stream, two day conference with a supporting Networking Pavilion. Additionally the international Keynote Presentations will be free to attend.