Nice summary article here from the BBC’s Rory Cellan-Jones on how advertising on mobile is changing and where we can expect it to head. His report comes from Mobile World Congress, the annual event dedicated to all things mobile, and his key points are around local search, video-on-mobile, and advertising-in-apps. There’s also a good summary video here. While we’re at it, a nod to BBC Click for their technology content generally.
Some of the themes and trends in these articles will also be discussed at ad:tech Sydney. We’re not just about mobile, we take the key issues and discuss those in depth in relation to the marketing and advertising potential. Here are a couple of the sessions at ad:tech that pick up those major themes: