Nice summary article here from the BBC’s Rory Cellan-Jones on how advertising on mobile is changing and where we can expect it to head. His report comes from Mobile World Congress, the annual event dedicated to all things mobile, and his key points are around local search, video-on-mobile, and advertising-in-apps. There’s also a good summary video here. While we’re at it, a nod to BBC Click for their technology content generally.

Some of the themes and trends in these articles will also be discussed at ad:tech Sydney. We’re not just about mobile, we take the key issues and discuss those in depth in relation to the marketing and advertising potential. Here are a couple of the sessions at ad:tech that pick up those major themes:

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A bit of background on some of the sessions on the ad:tech Sydney CONFERENCE program:

mobile
online retail
app strategy
social gaming

What do you think…?

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ad:tech Australia is delighted to announce the confirmed Keynote sessions for ad:tech Sydney 2011. The Keynote Presentations showcase global perspectives from international industry leaders and the Keynote Roundtable will bring together opinions on the hottest debate for 2011. All Keynote sessions are FREE to attend when you register for any of the ad:tech CONFERENCE, EXHIBITION or Workshop passes.

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