The e-Commerce / Online Retail advisory council for ad:tech Sydney 2011 met to discuss the issues that are affecting the market and the content that should be on the ad:tech programme. Here is a summary of the key areas discussed:
Once again we have an ad:tech advisory council for e-Commerce / Online Retail. This is a rapidly growing industry segment and is increasingly important to digital marketers and advertisers. The ‘usual’ barriers of security, payment challenges, fulfillment and customer service are being addressed and there are more & more local success stories.
Thank you to Katy Daniells from DaemonTwo for this post event review on the club ad:tech breakfast briefing with Scott Dinsdale:
“This morning saw the start of the Ad:Tech Breakfast Briefing series (#adtechbb) for 2010. Today’s speaker was Scott Dinsdale, EVP, Global Digital Operations & New Technology from Sony Music. ”Stories From The Front Line: Digital Transformation In Real Time”
Scott offered some great insights into how the digital world has transformed the music industry for Sony. Here are a few key points:”
You can read more here.
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Scott Dinsdale, EVP, Global Digital Operations & New Technology, Sony Music
Stories From The Front Line: Digital Transformation In Real Time
16 September 2010
Hilton Sydney
08.00-09.00
Consumer recommendations are one of the most credible forms of advertising because people trust people. Peer to peer recommendations and word of mouth have long been recognised as powerful marketing tools. While online, most companies rely heavily on search ranking to drive traffic and awareness, social content in e-commerce is the merger of these two ideas and represents an incredibly important area for any online retailer to consider.
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