en Shepherd writes: Duff from ad2One, Vivek from Lonely Planet and Julian from Time Out took part in the Content and its Context in Digital Media panel at Ad:Tech Sydney on Wednesday afternoon.
The turnout was reasonable and I think we covered some good ground. I wanted to take this opportunity to reiterate some of the points I made for anyone who was there or anyone who missed it but was curious.
Today was interesting. I only really saw 2 sessions aside the one I was involved in but I did a bit of watching and tried to capture the overall sentiment from the event.
One thing I have taken out is there is still a monster divide between the ‘technologists’ and the wider ‘advertising’ industry. It’s almost a land grab and I think it’s getting worse.
Quick roundup of initial key observations post ad:tech. Lets start a conversation for ad:tech 2010
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Do marketers get the best of breed under one roof? Is the time spent having to co-ordinate different specialist agencies worth it? Integrated or specialist? what works best…
Normally, we would get a bunch of industry experts in a room and hash out what content we think the industry most wants to hear about at ad:tech. For the past two years this has worked pretty well, however this year, we’ve decided it would be interesting, to involve the whole industry in generating content ideas.
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