The challenge with so many digital deployments is that they live for so much longer than a campaign. Your website, your social media presence and your email communications strategy are foundations which can help ramp up a campaign but need to exist independently of what ever big idea is driving the latest marketing strategy. So if this is true, what is a great digital idea?
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Calling all ad:tech Sydney 2010 speakers…and those hoping to get a coveted spot on the program for next year!
You might be exceptional at digital marketing, you may have the stand out digital media campaign of 2010 or your business might be the most respected in the interactive market. But do you want to know some quick and easy tips to make your presentation jaw-dropping? Want to know how to make your preso ‘twitter-friendly’? Or how to use numbers to really get the audience talking (ok, twittering)?
The program for ad:tech Sydney is almost 100% complete and we’re working closely with the panellists to finalise content. I will be blogging about the topics again so that we can get a broader view of the key issues that you, the industry would like to discuss. To kick off my blogging effort this year, I chose to focus on a subject close to my heart…digital strategy.
There seemed to be 3 major factors affecting business here in 2009: unpreditable economy, changing consumer expecations and rapid technology development. And these factors meant that all of the events I put together had the same thread or theme; everyone wanted to know about and discuss strategy, innovation and measurement.
I was on a panel at Ad:tech on Tuesday talking about ‘The Importance of Digital Strategy’. A pretty broad question I know, almost like the importance of digging foundations for a massive skyscraper. But with the help of Kate Tee (Diageo), Stephan Gervois (NRMA) and panel leader Ben Cooper (The Population) I like to think we managed to put together something that was of interest. Thank you guys, it was a pleasure.
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| A digital agency. For the real world.
Purpose: hard-wired in.
Quality: uncompromised. Digital: without boundaries. Want it? Contact Wanted. |
