Thursday 4th of March
Written by - Jenny Williams (Ideagarden)
I spoke with Yvette Mayer, National Digital Director, Starcom about the role of digital strategy. Here’s a video of our chat:
Posts Tagged 'digital strategy'
Thursday 4th of March
Written by - Jenny Williams (Ideagarden)
Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles.
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Friday 26th of February
Written by - Lucy James (ad:tech)
Jenny Williams spoke to Harry Lowes, Executive Manager – Digital Marketing, Commonwealth Bank about the campaigns that he’s admired most this year and why he things the financial services industry are often ‘first’ with digital media:
Tuesday 16th of February
Written by - Jenny Williams (Ideagarden)
Lots of organisations talk about delivering a “customer centric experience” but how can you do this if you don’t really know who your customer is? By this, I am not talking about broad demographic segmentation models but quite personalised, specific information on the individual customer.
Friday 22nd of January
Written by - Jenny Williams (Ideagarden)
The program for ad:tech Sydney is almost 100% complete and we’re working closely with the panellists to finalise content. I will be blogging about the topics again so that we can get a broader view of the key issues that you, the industry would like to discuss. To kick off my blogging effort this year, I chose to focus on a subject close to my heart…digital strategy.