I’ve had a few conversations with marketers recently when I’ve been told that there is still a need for ’social media 101′ information in the market place. It seems that there is still a gap in understanding exactly where social media fits into the big picture of the digital media plan and the marketing strategy as a whole. And also, that actual execution - and predominantly resourcing and accountability - is a big challenge too. I can understand this because when you start working on social media from a business point of view it immediately takes a lot more time than you had anticipated and suddenly it seems a whole lot more complicated.

What do you think? Is this something that marketers in Australia still need to learn about? Are there particular elements of this that are more pressing?

A Personal Take on Ad:Tech Sydney

The dust has now settled a little on last week’s Ad:Tech conference here in Sydney and I have had a chance to catch up on some work, reading and even a little writing.

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Ben Shepherd writes: Adtech Day 1 is finished and most of the crowd are probably exhausted after a whole day of information overload. Lots to take in across a whole lot of different areas.

Soooo … was it any good?

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This was raised by a few people along the way as an area that we should focus on. The idea here is that we have a mix of clients and agency who have recently gone through the process of developing a more strategic approach to their digital marketing efforts (rather than just banging out websites to support the TVC’s.)

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