I spoke with Ashley Ringrose, Founder, Soap Creative about the concept of a big idea. Here’s a video of our chat:
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Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles.
Lots of organisations talk about delivering a “customer centric experience” but how can you do this if you don’t really know who your customer is? By this, I am not talking about broad demographic segmentation models but quite personalised, specific information on the individual customer.
The Web is a Broken Operating System. Shall We Fix It?
I’ve been involved with the idea of ‘data portability’ for a while now. Data Portability is the principle that data on the web should be easy to securely move around by those that have the rights to do so.
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