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	<title>ad:tech brain &#187; data portability</title>
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	<link>http://www.ad-techbrain.com.au</link>
	<description>The Voice of ad:tech</description>
	<pubDate>Thu, 29 Jul 2010 22:45:53 +0000</pubDate>
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		<title>Data portability - Applying Open ID to New Technologies</title>
		<link>http://www.ad-techbrain.com.au/2008/12/01/data-portability-applying-open-id-to-new-technologies/</link>
		<comments>http://www.ad-techbrain.com.au/2008/12/01/data-portability-applying-open-id-to-new-technologies/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 02:00:43 +0000</pubDate>
		<dc:creator>Jenny Williams (Ideagarden)</dc:creator>
		
		<category><![CDATA[The Voice of ad:tech]]></category>

		<category><![CDATA[data portability]]></category>

		<category><![CDATA[Facebook Connect]]></category>

		<category><![CDATA[Open Social]]></category>

		<guid isPermaLink="false">http://www.ad-techbrain.com.au/?p=411</guid>
		<description><![CDATA[The whole topic of data portability stimulated quite a bit of interest in our initial topic discussions.  Ian Lyons first introduced the discussion supported by Scott Drummond and Stephen Collins who commented that data portability will be key in the next few years.]]></description>
			<content:encoded><![CDATA[<p>The whole topic of data portability stimulated quite a bit of interest in our initial topic discussions.  Ian Lyons first introduced the discussion supported by Scott Drummond and Stephen Collins who commented that data portability will be key in the next few years.</p>
<p>For those who don’t really understand data portability, it is the option to use your personal data between trusted applications and vendors (see <a href="http://www.dataportability.org/">http://www.dataportability.org/</a>)</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/nZ3DndUFHEI&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/nZ3DndUFHEI&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>This is a fundamental area which is quickly evolving as our online social lives become increasingly complex.</p>
<p>Charlene Li from Forrester posted this interesting presentation on slideshare about it..</p>
<div style="width:425px;text-align:left" id="__ss_290646"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/charleneli/the-future-of-social-networks?type=powerpoint" title="The Future Of Social Networks">The Future Of Social Networks</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-future-of-social-networks-1204575046606033-5&#038;rel=0&#038;stripped_title=the-future-of-social-networks" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=the-future-of-social-networks-1204575046606033-5&#038;rel=0&#038;stripped_title=the-future-of-social-networks" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/charleneli/the-future-of-social-networks?type=powerpoint" title="View The Future Of Social Networks on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/gspwest08">gspwest08</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/forrester">forrester</a>)</div>
</div>
<p>There are a few topics within this that seem interesting to discuss :</p>
<ul>
<li>What are the implications in terms of developing standards across multiple platforms</li>
<li>Whats the difference between things like Open Social vs Facebook connect</li>
<li>What are the implications for privacy</li>
<li>How will this impact Mobile web (how crucial is it for Mobile web to get to the next level, how will this impact the current telcos)</li>
</ul>
<p>Interested in your thoughts</p>
]]></content:encoded>
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		<item>
		<title>Devices, software and the evolution of mobile</title>
		<link>http://www.ad-techbrain.com.au/2008/10/19/devices-software-and-the-evolution-of-mobile/</link>
		<comments>http://www.ad-techbrain.com.au/2008/10/19/devices-software-and-the-evolution-of-mobile/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 06:27:46 +0000</pubDate>
		<dc:creator>Jenny Williams (Ideagarden)</dc:creator>
		
		<category><![CDATA[The Voice of ad:tech]]></category>

		<category><![CDATA[data portability]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.ad-techbrain.com.au/?p=117</guid>
		<description><![CDATA[Some people have again said that 2009 will be "the year of the mobile" while we have heard this before, perhaps with the launch of some new devices and ways of managing mobile content.  This year it really will be true.. ]]></description>
			<content:encoded><![CDATA[<p>We already have seen some initial data on iphone usage according to AT&amp;T released their first full year stats and reported iphone users use 10 times the data of non iphone users.  Another <a href="http://apcmag.com/iphone_users_are_download_crazy.htm">recent report </a>focused on Australian users by Amethon Solutions found that the average length of time on sites was higher than even the average length of time on a desktop .</p>
<p>Interestingly, search is a major point of access fro most sites with something like 97% of searches are coming from Google. With this observation around user behaviour, the development of googles Android platform is also one worth watching.  The telcos are <a href="http://www.zdnet.com.au/news/communications/soa/Aussie-telcos-can-t-talk-Android/0,130061791,339292196,00.htm">still dodging any direct commitments</a> to this but it is definitely an interesting area to watch.</p>
<p>While on the topic of mobile, the mobility of applications also poses interesting changes in the evolution of the internet on devices.  While the complexity of operating systems and devices remains a challenge for mobile content producers, the implications of an open environment and the higher levels of interactivity certainly makes mobile an interesting area for marketers to think about.</p>
<p>The following chart from a recent study by <a href="http://www.mmetrics.com/press/PressRelease.aspx?article=20080318-iphonehype">M:metrics</a> indicates that with the evolution of devices, mobile will soon be as important as desktop environments when it comes to connecting with customers.</p>
<p><a href="http://www.ad-techbrain.com.au/wp/wp-content/uploads/2008/10/mobile.png"><img class="alignnone size-medium wp-image-118" title="mobile" src="http://www.ad-techbrain.com.au/wp/wp-content/uploads/2008/10/mobile-300x121.png" alt="" width="413" height="166" /></a></p>
<p>I am interested in the topics of discussion around mobile that people are most interested in exploring.  Some initial food for thought from my discussions around the industry are:</p>
<ul>
<li>How will the evolution of more functional devices change our expectations on mobile internet</li>
<li>Mobile search – what is the future</li>
<li>Future of mobile advertising</li>
<li>What are the implications of open id and data portability in a mobile environment</li>
</ul>
<p>Anything else&#8230;?</p>
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