I spoke with Ashley Ringrose, Founder, Soap Creative about the concept of a big idea. Here’s a video of our chat:
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Marketing is ultimately about connecting with a group of people and communicating a message to them. Simple in essence; enormously challenging in execution. The myriad of information, options and opportunities at hand mean that you can approach the connection/communication task from a variety of angles.
The challenge with so many digital deployments is that they live for so much longer than a campaign. Your website, your social media presence and your email communications strategy are foundations which can help ramp up a campaign but need to exist independently of what ever big idea is driving the latest marketing strategy. So if this is true, what is a great digital idea?
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