Once again we have an ad:tech advisory council for Social Media Strategy. In the last year Facebook hit 500 million users and is frequently referred to as ‘China’. Meanwhile Twitter success stories continue to trickle through, YouTube is now a ‘must have’ in all marketing plans and blogs & forums provide engagement that email can only dream of. So, what is the best approach to take for your brand, your product, your organisation? What are the key hurdles to overcome and errors to avoid? As ever, it’s a minefield, but those who test and experiement will likely succeed… so, also, what’s around the corner, what do you need to know about next?