Thank you to Katy Daniells from DaemonTwo for this post event review on the club ad:tech breakfast briefing with Scott Dinsdale:

“This morning saw the start of the Ad:Tech Breakfast Briefing series (#adtechbb) for 2010. Today’s speaker was Scott Dinsdale, EVP, Global Digital Operations & New Technology from Sony Music. ”Stories From The Front Line: Digital Transformation In Real Time”

Scott offered some great insights into how the digital world has transformed the music industry for Sony. Here are a few key points:”

You can read more here.

Scott Dinsdale, EVP, Global Digital Operations & New Technology, Sony Music

Stories From The Front Line: Digital Transformation In Real Time

16 September 2010
Hilton Sydney
08.00-09.00
Free of charge – blue note charity donation
Light breakfast & hot beverages
Twitter hashtag: #adtechbb

We’re sorry but this breakfast briefing is now fully booked. If you would like to be added to the waiting list you can email our lovely Marketing Manager, Sarah, here. We hope to see you next time.

Keynote presenter
Our charity
club ad:tech
ad:tech Sydney
The venue

Agenda

07.45 Registration, coffee & light breakfast, networking

08.00 Stories From The Front Line: Digital Transformation In Real Time

In 2004 digital music sales accounted for less than 2% of Sony Music revenue. By the end of 2010 that figure is likely to be more than 50% in the US and one third worldwide. Digital media is the driving force across the entertainment, consumer electronics and telecommunications industries among others.

In the fast-paced world of digital media Sony Music has developed an e-marketplace and e-commerce model that works. How did they achieve this transformation in such a challenging consumer environment? In short they, and others around them, put consumers at the heart of the strategy. Scott will talk about the journey that Sony has taken and how today they are leveraging digital capabilities and consumer insights as they continue to grow in an increasingly digital world.

08.45 Q&A

09.00 Closing and head to the office

club ad:tech breakfast briefings are free to attend but we prefer if you’re a club member :)

For more information and any questions contact us here.

For sponsorship opportunities contact us here.

And remember to tell your contacts and colleagues about club ad:tech and the breakfast briefing series. You can tweet about this post at the top right of the page :)

Keynote presenter

Scott Dinsdale, EVP, Global Digital Operations & New Technology, Sony Music

Scott is responsible for connecting Sony Music’s roster of artists to its global array of digital partners and channels. Scott’s executive experience includes the Motion Picture Association of America where he was SVP, Digital Strategy leading the development of the film industry’s entre into the digital age as well as BMG Entertainment, Merrill Lynch & Co. and Data Broadcasting Corporation which he co-founded. Scott, an accomplished entrepreneur, also teaches at the University of Southern California’s Annenberg School of Communications where he is also a Sr. Fellow at The Annenberg School’s Center for the Digital Future, home of the World Internet Project.

http://www.digitalcenter.org

Our charity

HeartKids are a young and very special charity solely focussed on Childhood Heart Disease (CHD) – which is the greatest killer of young Australian children (under 5 years) – a fact most people are totally unaware of. CHD takes more lives than all other childhood diseases – twice that of childhood cancers.

HeartKids NSW:

• Support families who have a child with heart disease
• Reduce the incidence of Childhood Heart Disease
• Decrease the mortality rates for Childhood Heart Disease

We do this by:

• Employing Family Support Coordinators in each of the major children’s hospitals throughout Australia
• Running Family and Teen activities
• Funding Research into CHD
• Providing equipment and facilities
• Assisting families with travel and accommodation needs
• Commissioning a White Paper into the needs of CHD from a clinical and community perspective

• Advocating the needs of CHD to Government

We need your help to build capacity to enable us to meet the needs of Childhood Heart Disease. Together we can make a difference.

club ad:tech

club ad:tech was launched to reward those who love ad:tech events and are passionate about the digital media market here in Australia. Membership is open to anyone who is truly interested in digital marketing and those who want to be kept thoroughly informed about what’s happening with local and international ad:tech content and activity.

Membership for the club is free and includes these member privileges:

• Special extended discount periods and advance notice of ad:tech Sydney dates
• Unique discounts for global ad:tech events
• Members’ only channels to give your valued feedback and input on ad:tech Sydney content & speaker faculty
• Members’ only competitions to win places at ad:tech Sydney
• Priority registration onsite at the annual the annual ad:tech conference
• VIP seating at the annual the annual ad:tech conference
• VIP badges to identify other club ad:tech members at the annual the annual ad:tech conference

Join club ad:tech here.

ad:tech Sydney

ad:tech is the most thoroughly researched and targeted digital media event in Australia and New Zealand. The event includes a full conference program featuring 150+ leading minds from the local market; the most targeted exhibition floor showcasing only industry leaders; globally respected international keynote presentations; free seminars, breakfast briefings and discussions providing key updates, education & insights: and the annual must attend after party.

The venue

Hilton Sydney

488 George Street, Sydney, NSW, 2000, Australia

T: + 612 9266 2000

E: sydney@hilton.com

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The breakfast briefings are gaining an excellent reputation for exceptional content and we hope you’ll be able to join us for the next inspiring and thought-provoking session:

Tony Palmer, CMO, Kimberly-Clark

Putting the Big “M” Back in Marketing – How to put Marketing at the Centre of the Company Plate!

28 October 2009

SHERATON ON THE PARK, Sydney

8-9am

Free of charge **Blue note charity donation on the door

#adtechbb

The breakfast briefings are free to attend but only available for club ad:tech members.

We’ve held two breakfast briefings now and they’ve been extremely well received.  Thank you to the speakers & sponsors, and to the attendees who helped us raise around $1,000 for charity at each briefing .

In July we launched the briefings with insights from Google and Millward Brown on what it takes to be a recognised as the #1 brand in the world and how global brands achieve local engagement. 
87% of the audience rated the event overall as 4-5/5; and 94% of the audience rated the speakers as 4-5/5.

 
Testimonials:

“Great event, looking forward to others”

“Was great – just too short as great speakers..!”

The August session was a lively and eye-opening interview with the Business Development & Marketing Director of Zappos.com.  The audience found out how Zappos.com have used their corporate culture to influence their customer service and improve their customer engagement.

98% of the audience rated the event overall as 4-5/5; and 96% of the audience rated the speakers as 4-5/5. 

Testimonials:

“Great format, very relaxed & friendly. Great to hear about culture and online mediums, examples are brilliant.”

“Could not have been better.”

“All excellent, very well done.”

Dr. Jeffrey Cole will be joining us for the September breakfast briefing.  This is a rare opportunity to hear Dr. Cole’s latest research, analysis and thinking on the future of the Internet.

The breakfast briefings are gaining an excellent reputation for exceptional content and we hope you’ll be able to join us for the next inspiring and thought-provoking session:

Dr. Jeffrey Cole

Everything Starts With Internet: Analysing Online Behaviour And Sharing Insights Into The Future Of Media Engagement

10 September 2009

Hilton Sydney

8-9am

Free of charge **Blue note charity donation on the door

The breakfast briefings are free to attend but only available for club ad:tech members.

Following the highly successful launch event, club ad:tech is pleased to announce the next breakfast briefing:

Zappos.com

The Inside Scoop From One Of The World’s Leading Online Retailers

17 August 2009

Hilton Sydney

8-9am

Free of charge **Blue note charity donation on the door

The breakfast briefings are free to attend but only available for club ad:tech members.

ad:tech is launching a new series of breakfast briefings giving you more chances throughout the year to benefit from relevant, interesting content and to engage with other like-minded professionals in digital marketing.

These relaxed, small scale events will allow you to gain quality education and extend your industry network, all before you get to the office. The first breakfast briefing is taking place in July and we hope you’ll be able to join us for an inspiring and through provoking session.

Google and Millward Brown

Analysis, Achievements & Anecdotes From The #1 Valued Brand In The World

24 July 2009

Hilton Sydney

8-9am

Free of charge **Blue note charity donation on the door

The breakfast briefings are free to attend but only available for club ad:tech members. Click here for further details.