Reputation management is a critical issue in the digital space. With the advent of social media and the growth in user generated content, anyone can say anything they want about a brand and there is very little that the brand can do to control this.

Read full article...

ad:tech is launching a new series of breakfast briefings giving you more chances throughout the year to benefit from relevant, interesting content and to engage with other like-minded professionals in digital marketing.

These relaxed, small scale events will allow you to gain quality education and extend your industry network, all before you get to the office. The first breakfast briefing is taking place in July and we hope you’ll be able to join us for an inspiring and through provoking session.

Google and Millward Brown

Analysis, Achievements & Anecdotes From The #1 Valued Brand In The World

24 July 2009

Hilton Sydney

8-9am

Free of charge **Blue note charity donation on the door

The breakfast briefings are free to attend but only available for club ad:tech members. Click here for further details.

New on the ad-tech Brain, we have introduced the club ad:tech members’ only area. If you’ve already registered as a club ad:tech member you can enter the area using the password that was emailed to you. If you want to join club ad:tech you can register for free.

The members’ only area will feature exclusive content from global ad:tech and iMedia events. There will also be advance notices of new events and members’ only discounts for the events you love attending.

You can go to the members’ only area here.

Are brands ready to let go and let consumers control things online? Kate Carruthers talks about the reasons and challenges that brands face in considering this

Read full article...

A couple of years ago I wrote a short piece based on my experience undertaking brand consultancies with some of Australia’s largest (mainly public) organisations. My obsession was, and is, as a user or consumer focused marketer.

Read full article...