I don’t know about you but I can’t go for a cup of coffee without someone talking to me about data and analytics. Maybe I need a new coffee shop… And it’s not just in digital media and marketing, the Economist has run two feature sections on information & data this year, it’s pervading all industries. The key is not just in acquiring the data, it’s in transforming that data to something readable, usable, actionable. Those who can achieve that in digital media & marketing are likely to be the ones who win the big budgets and the big wins going forwards.

The ad:tech 2011 CONFERENCE program will feature presentations on Data & Analytics and we’re delighted to be working with this group of local industry executives to shape and guide the content:

Andrew Eckford, Industry Analyst, Retail, Google
Christian Bartens, Managing Director, Datalicious
David Whittle, Managing Director, Mark
Jason Adessky, Head of Retail Partnerships, Qantas Frequent Flyer
Jennifer Reddington, General Manager, UsabilityOne

Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.

Read about the other advisory councils:

Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
Creative & Brand
e-Commerce / Online Retail
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named

Once again we have an ad:tech advisory council for Digital Strategy. In some ways we’re all waiting for the day when we won’t need to talk about this area, when digital strategy will be truly integrated to marketing, media or communication strategy, when off or on line won’t matter. We’re definitely getting closer but we’re not there yet.

The ad:tech 2011 CONFERENCE program will feature presentations on Digital Strategy, issues such as resourcing, structure, agency/ client relationships, the role of technology and the ever-changing consumer. We’re delighted to be working with this group of local industry executives to shape and guide the content:

Heather Albrecht, Digital Connections
Alex Crompton, Senior Manager, Web Marketing, Aussie
Michele Havas, Communications Manager – Digital, Diageo
Sudeep Gohil, Strategic Planning Director/Partner, Droga5
Harry Lowes, Executive Manager – Digital Marketing, Commonwealth Bank

Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.

Read about the other advisory councils:

Social Media Strategy
Monetising Digital
Unwired Media
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named

We spent some time thinking about this council and what we should name it. Last year we had the ‘Mobile’ council but since the iPad’s launch, the expectation of other tablets in the market and the morphing of many devices to a mobile environment it made sense that we made the group more ‘universal’ in its appeal.

We know we could host a two day conference on mobile technology, the changes, the opportunities, the impact on products, businesses, marketing and advertising. What we’ll be trying to do is synthesise everything down to the most pertinent issues for you. There’s lots that’s happening in this space but we want to program the topics that matter most to the digital media and marketing community so we’re delighted to be working with this group of local industry executives to shape and guide the content on Unwired Media:

Justin Baird, Senior Product Specialist, Google
Hanno Blankenstein, Director, S&C
Darren Burden, Director of News & Platforms, Fairfax Digital
John Treloar, Managing Director, ANZ, Oolaya
Oliver Weidlich, Director – Design & Innovation, Mobile Experience
Jennifer Wilson, Director, The Project Factory

Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.

Read about the other advisory councils:

Social Media Strategy
Monetising Digital
Digital Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named

The advisory councils for ad:tech Sydney 2011 have been confirmed:

Social Media Strategy
Monetising Digital
Digital Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
Unwired Media

These groups will work to shape the ad:tech Sydney 2011 program ensuring it is closely aligned to what the market wants, once again making ad:tech the most thoroughly researched and targeted event in digital media.
Council members will be announced soon.