Nic was one of the speakers at the launch ad:tech University in November 2010. His session was incredibly well received and we’re delighted to be working with him again.

Nic is speaking on Display Advertising at ad:tech University on 3 June at Vibe Hotel.

Display advertising was ‘the original’ online ad format; placing billboard and print style ads where consumers were expected to see them. Nic will educate the audience on the value behind this advertising ad format, current trends, and the changing nature of display. As Head of Digital at agency 303, Nic is responsible for the entire suite of digital output and so has a true understanding of the role of different channels, platforms and formats.

Last year’s ad:tech University SOLD OUT so don’t delay in booking places for you and your team.

We look forward to seeing you there.

ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media & marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We’re very pleased to welcome Ben Cooper to the program.

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ad:tech University is an intensive course designed to provide content and networking opportunities for those who are new to digital media & marketing. In just one day you will traverse the most important topics in the digital space, upskilling and enhancing your capabilities in the market. We’re very pleased to welcome our first guest speakers to the program, industry practitioners who are experts in their space:

Search Marketing

Kate Conroy, Ads Product Specialist, Google Australia
Kate specialises in SEM strategy particularly with assisting small and medium sized businesses on how to make the most of a limited advertising budget using Search Advertising. Kate was the highest rated Guest Speaker from ad:tech University in 2010 and her session promises to be very hands-on as she takes you through how Search fits into the overall strategy and how it integrates with other media & advertising channels.

Social Media

Peter Applebaum, Managing Director, Tick Yes
Peter has worked with and for more than 90 companies across 35 industries helping to market and sell $100,000,000s of his client’s products and services. In his session Peter will explain how to make social media work for you from better understanding your consumers’ behaviour to the different actions that you can execute through social media channels and the KPIs that you can expect to meet.
You can follow Tick yes on Twitter: @TickYes

ad:tech University will be held 3 June (8.30am-5.45pm) at Vibe Hotel, Sydney. You can see full details on the website www.ad-tech.com/uni including further information about the course topics, course leader Patty Keegan, more about who the event is for and what you can expect from the day.

Last year’s event SOLD OUT so don’t delay in booking places for you and your team. The early bird pricing also expires next Monday 16 May.

We look forward to seeing you there.

We know that the digital media & marketing industry is expanding and the Robert Walters Quarterly Update for 2011 reported that in particular ‘online marketing professionals were highly sought-after.’ With that growth there is also more demand for effective training, up-skilling and increasing industry expertise.

In order to serve the industry and back by popular demand we are once again hosting the ad:tech University – an intensive course to advance digital skills and knowledge. Fast. (ad:tech University, 3 June 2011, Vibe Hotel, Sydney, www.ad-tech.com/uni)

In just one day attendees will be expertly tutored through a carefully structured program that has been designed specifically for those who are new to digital. The course will include modules on: Buying & Selling Media In A Changing Digital Landscape, Audience & Campaign Measurement, Display Advertising, Search Marketing, Mobile, Social Media. Course training is very example-led, comprises hands-on exercises and interactive discussions, and ensures the attendees leave confident and capable in vital aspects of digital media.

Course Leader Patty Keegan has over twenty years experience in the publishing and media agency businesses and has previously been included as one of the “40 Biggest Players of Australia’s Digital Age” by B&T magazine. She was founding General Manager of IAB Australia and is now Director of Digital Chameleon providing digital media training and education.

For all details on the ad:tech University including full module descriptions, course format, venue details and pricing please see the website.

The special rate Early Bird pricing is valid only until Monday 16 May.

All Guest Speakers on the first ad:tech University program have now been named. Course leader Patty Keegan (Director, Digital Chameleon) will be joined by five Guest Speakers, each experts in their respective fields:

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