Due to significant internal changes at PepsiCo, Bonin Bough informed us on Saturday morning (26 March) that he is now unable to join us in person on Wednesday 30 March for the free Keynote Presentation at ad:tech Melbourne. Bonin’s presentation is one of four free Keynote Presentations at ad:tech Melbourne. The other Keynote speakers are: the Founders of Spreets, the Digital Communications Manager from Tate, UK and the CMO of Microsoft APAC.
I’ve just had a sneak preview of the Tate presentation for ad:tech Melbourne next week.
As an English girl I’m biased because I grew up with Tate and have always enjoyed the brand and their work. Tate modern is one of my favourite spaces in London, it’s a beautiful building and a great Thames-side location. However, groupie-bias aside, this is an excellent presentation. It’s going to be really interesting hearing Jesse’s experiences of bringing these campaigns and strategies alive.
A few thoughts on the sessions that I’m excited about on the ad:tech Melbourne program and how they compare to Sydney.