ad:tech brain » ad:tech brain http://www.ad-techbrain.com.au The Voice of ad:tech Thu, 29 Jul 2010 22:45:53 +0000 http://wordpress.org/?v=2.6.5 en Ad:tech Topic areas we need to cover http://www.ad-techbrain.com.au/2008/10/11/topic-areas/ http://www.ad-techbrain.com.au/2008/10/11/topic-areas/#comments Sat, 11 Oct 2008 07:09:45 +0000 Jenny Williams (Ideagarden) http://www.ad-techbrain.com.au/?p=60 To get the ball rolling and give you guys some guidance, the normal ad:tech program includes one or more panel sessions on each of the following areas:

  • Video advertising
  • IPTV
  • Mobile
  • Email
  • RSS
  • SEO
  • SEM
  • Affiliate Marketing
  • Social Media
  • Digital PR
  • Virtual Worlds
  • Banners
  • Rich Media
  • Analytics

Now I know that these are pretty broad topics so we will be looking to get some more definition around each over the next few weeks.

I will start rolling out some of the buzz around these but feel free to comment on this post if you feel there are any other areas that should be covered or if there is anything in any one of these areas that is particularly interesting.

]]> http://www.ad-techbrain.com.au/2008/10/11/topic-areas/feed/ What’s the ad:tech brain all about? http://www.ad-techbrain.com.au/2008/10/11/whats-the-adtech-brain-all-about/ http://www.ad-techbrain.com.au/2008/10/11/whats-the-adtech-brain-all-about/#comments Sat, 11 Oct 2008 06:58:37 +0000 Jenny Williams (Ideagarden) http://www.ad-techbrain.com.au/?p=57 The ad:tech brain has been developed as a tool to enable us to gather industry involvement in the upcoming ad:tech 2009 event. Normally, we would get a bunch of industry experts in a room and hash out what content the industry most wants to hear about at ad:tech. For the past two years this has worked well however this year, we decided to involve the whole industry in generating ideas.
So we want you to tell us what topics in the digital marketing area are important to you.

The brain works like this:

There are two sections on the Brain: The first section is The voice of ad:tech where Jenny Williams, the ad:tech Chair, will post about stuff that she is hearing through the network, on Twitter (#ATBRAIN), LinkedIn, and our facebook group as well as consolidating comments you make here.
As these posts go up, tell us what you think, expand on the ideas, recommend experts, discuss potential angles or tell us that this topic is so last year and you’d rather not waste the time.

The second section is the Voice of the industry where we want you to post your opinion on what matters. Post an idea, a topic or just start a conversation. If you want to post a full opinion piece, you’re welcome to email: beth@ad-tech.com and we’ll review and post your piece for industry thoughts and comments. Again, we really want you, the community, to contribute to the ad:tech brain to help us identify the real issues to be discussed at ad:tech 2009.

To the best of our knowledge, this is the first time that a conference has handed over the programming to the audience. This will only work with your participation so get in there and tell us what you think!

We only have a few weeks to draft the initial program structure so time is of the essence. After that, we will be looking for your help, to put meat on the bones of this structure and identify the best speakers for the programme.

Help us make this your event. Roll on ad:tech 2009!

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