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Evaluation Forms – ad:tech Sydney 2010
Scroll through the ad:tech Sydney 2010 program and select the sessions that you attended. When you click on the session title you’ll be taken to the EVALUATION FORM for that session. Simply submit your evaluation then come back to this page to select your next session.
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Thank you.
The ad:tech Team
| Day 1, Tuesday, March 16, 2010 | |||
| 7.45am-8.40am | Breakfast Briefing Understanding The Real Opportunities Of Email Marketing Session Participants: |
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| 8.55am-9.45am | Opening Keynote
Climate Changed Babs Rangaiah, Vice President, Global Communications Planning, Unilever |
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| Track 1 | Track 2 | Track 3 | |
| 9.45am-10.30am | How Relevant Is The Concept Of A ‘Big Idea’ In Today’s Interactive Landscape? Session Leader: Iain McDonald, Founder, Amnesia, Razorfish Brian Giesen, Director, 360 Degree Digital Influence, Ogilvy Sudeep Gohil, Strategic Planning Director/Partner, Droga5 Ashley Ringrose, Founder, Soap Creative |
Future Planning: How To Minimise Today’s Resource Challenges And Optimise Growth Opportunities Session Leader: Paul Fisher, CEO, IAB Australia Gary Hardwick, Chair, MFA Philip Phelan, Managing Director, Mediacom Melbourne Kim Portrate, General Manager, Consumer Marketing, Tourism Australia |
What’s The Role Of A Digital Strategy In Today’s Marketplace? Session Leader: Adam Good, Aim Proximity Ben Dux, Director, theirspace digital Yvette Mayer, National Digital Director, Starcom Mac Walker, Digital Director, Hyro |
| 10.30am-11.00am | Networking Break & Expo | ||
| 11.00am-11.45am | Channel Planning: How To Weave The Advertising Message Through Different Platforms Session Leader: Aisha Hillary, Senior Marketing and New Media Specialist, SBS – Special Broadcasting Service Ruby Grennan, Marketing Manager, triple j Brian Katz, Director of New Business, ADTECH Wolfgang Jaegel, Founder & Regional Managing Director, Syndacast |
How Can Marketers Take More Responsibility For Their Digital Strategy? Session Leader: Scott Porter, CEO, BlueArc Rod Curtis, Partner and Strategy and Planning Director, Twenty20 Communications Jules Hall, Managing Director, The Hallway Nicole Leeson, Manager Online Customer Experience, Qantas Airways |
Planning Vs. Execution. What’s The Difference? How Much Does It Matter? Session Leader: Lara Thom, Managing Director, Be Interactive & Be Retail Peter Applebaum, Managing Director, Tick Yes Ben Liebmann, Senior Vice President, Licensing, Fremantle Media Michael Pryor, Brand Manager, Alcon |
| 11.45am-12.30pm | Going Beta: What ‘Being Brave’ Can Do For Your Advertising Message And Medium Session Leader: Guy Gadney, Director, The Project Factory Mike Cowap, Development Manager, Screen Australia Louise McElvogue, Founding Partner, Macleod Media |
What Are The Possibilities That A Holistic Data Plan Brings To Your Business? Session Leader: Kevin Mackin, General Manager, Coremetrics Australia Michael Kustreba, VP Australia and New Zealand, Epsilon International Leila Seith Hassan, Senior Marketing Analyst, Datalicious Sean Smith, Head of Brand & Communications, HotelClub.com, Orbitz Worldwide |
Evaluating e-Commerce Models: 100% Online, Franchise, Hybrid Session Leader: Robert Wong, CEO, CC Media Jon Bovard, E-Commerce Manager, Ortega Publishing Rhys Hayes, Founder and Managing Director, IE Alvin Ng, CEO, 1300 Flowers |
| 12.30pm-2.00pm | Lunch & Expo | ||
| 2.00pm-2.50pm | Afternoon Keynote CEO PANEL DEBATE Champions On The Board: How And Why CEOs Are Driving Digital Media In Their Businesses Moderator: Jenny Williams, Chairperson, ad:tech Sydney |
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| 2.50pm-3.35pm | What Does “Return” Mean In Today’s Digital Landscape? Session Leader: Matt Bateman, Managing Director, Viva9 and Response Directive Alex Crompton, Senior Manager, Web Marketing, Aussie Vaughn Davis, Creative Director, Y&R New Zealand Alastair Simpson, User Experience Manager, Hotfrog Jay Stevens, VP International, The Rubicon Project |
Creative – Strategy – Data: What Should Drive Your Digital Marketing Most? Session Leader: Tom Hutton, Managing Partner, Ideagarden Brent Annells, Head of Radar, DDB, DDB Jason Davey, Managing Director, Bullseye David Whittle, Managing Director, Mark |
Search In The Media Mix Session Leader: Phil Zohrab, Search Director, ZenithOptimedia Australia Steven Power, CEO, ReachLocal Australia Gary Nissim, Head of Search, dgmAustralia Claire Seldon, Sales Director, Yahoo! Search Marketing Australia |
| 3.35pm-4.05pm | Networking Break & Expo | ||
| 4.05pm-4.50pm | Reputation Management In The Digital Space: Challenges & Opportunities Session Leader: Brett Wiskar, Director, Speedwell eBusiness Solutions Jeff Richardson, CEO, The Online Circle Roger Sharp, Director of Corporate Affairs – Pacific, Cadbury Myrna Van Pelt, Director, Technology, Hill & Knowlton Australia |
Reviewing The Real Marketing And Advertising Opportunities That Video Presents Session Leader: Ian Gardiner, CEO, Viocorp Kerry Field , Partner, Innovation, Mindshare Nick Higgins, Director, Global Video, Adconion Karen Stocks, Head of Media Solutions, YouTube Australia & New Zealand |
The Key Drivers For Marketing On Mobile Session Leader: Oliver Weidlich, Director of Design & Innovation, Mobile Experience Keith Ahern, CEO, mogeneration Alex Burke, Managing Director, TigerSpike Horden Wiltshire, CEO, Mnet Group |
| 4.50pm-5.35pm | Social Media Campaign vs. Commitment: The Implications Of Developing Your Social Media Strategy For Long Or Short Term Session Leader: Ciaran Norris, Global Head of Social Media, Mindshare Karen Ganschow, Executive Director Relationship Marketing, Telstra Mark Higginson, Director of Analytics, Nielsen Nick Love, Executive Director Business Development, Fox Interactive Media |
First Steps With Data Where Are You Now And Where Can You Go Next? Session Leader: Oliver Rees, Managing Partner, Torque Nicholas Adams, Director of Direct Marketing, Westpac Banking Corporation Oliver Jarrett, Business Analyst, Roche Products Will Scully-Power, Managing Director, Datarati |
How To Invest Successfully In Mobile Marketing & Advertising For The Long Term Session Leader: Will Hodgman, Executive Vice President, ComScore International, Asia Pacific Region Adam Dunne, CEO, Aura Interactive Dave Gwozdz, CEO, Mojiva Inc Claudia Sagripanti, Director of Mobile Communications, Group M Sam Skontos, Regional Director, Australia & New Zealand, Sybase 365 |
| Day 2, Wednesday, March 17, 2010 | |||
| 7.45am-8.40am | Breakfast Briefing How Search Can Deliver Success For Local Businesses Session Participants: |
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| 8.55am-9.45am | Opening Keynote
Innovation In Communication And Business Strategies Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group |
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| Track 1 | Track 2 | Track 3 | |
| 9.45am-10.30am | Guidance Through The Mine-Field: A Truly Practical And Realistic ‘How To’ On Driving ROI And Growing Your Brand Through Social Media Presenter: Magda Walczak, Head of eCommerce, Real Insurance |
Branded Content: What It Means And How It Will Affect The Future Of Your Brand Session Leader: Darren Woolley, Managing Director, TrinityP3 Clive Burcham, Founder, The Conscience Organisation Josh Frith, Managing Director, @www Digital Margaret Zabel, National Marketing Director, Lion Nathan Australia |
How Are Targeted Sites Changing The Online Landscape: What Are The Opportunities? Session Leader: Chris Janz, Managing Director, Allure Media Jo Gaines, NSW Sales Director, SheSpot Tim Duggan, Marketing Director, Sound Alliance Wendy Hogan, VP & Managing Director, CBS Interactive |
| 10.30am-11.00am | Networking Break & Expo | ||
| 11.00am-11.45am | How Do You Optimise Your Community In The Social Media Mix? Session Leader: Jeff Glazer, Director of Marketing and Sales, PermissionCorp Piers Hogarth-Scott, Managing Director, Community Engine Alison Holland, Head of Marketing Baby & Child Care, Kimberly-Clark Christy McCarthy, Community Manager, worldnomads.com Gordon McNenney, Content and Communications Director, DTDigital |
Your Campaign Is Irrelevant: How Do You Avoid Being Left Behind? Session Leader: Tony Palmer, CEO, C4 Communication Nic Hodges, Digital Creative Director, Clemenger BBDO Dale Cohen, General Manager BigPond Online Network, Telstra Julian Peterson, Marketing & Online Director, Time Out Sydney |
Unexpected Pioneers: How The Financial Services Industry Have Shaped And Influenced The Digital Media Space Session Leader: Michael Weeding, Head of Website & Online Acquisition, Citi Monty Hamilton, Head of Online, UBank Murray Howe, Executive Manager – Digital Marketing, Suncorp Harry Lowes, Executive Manager – Digital Marketing, Commonwealth Bank |
| 11.45am-12.30pm | Behind The Scenes With ‘Best Job In The World’: Key Learnings Co-Presenters:Rob Bell, Director, XCOM Media Sarah Whyte, Digital Marketing Manager, Tourism Queensland |
Delivering Significant Business Results Through Tailored Email Solutions Session Participants:Angela Brohman, Director of Channels, Silverpop Systems Jeff Clark, Managing Director, Engage Digital, Silverpop Partner Aust/NZ Jeremy Glass, Managing Director, Permission Jonathan Kerr, Associate Director eCommerce, A&G Insurance Services (Budget Direct) |
Out Of Home – Mobile – Online: Engaging Your Customers Through The Entire Value Chain Session Leader:Elvira Lodewick, Marketing Director, Adshel Nicole Moore, Marketing Manager, Outdoor Media Association Cate Smith, Marketing Director, Paramount Pictures Australia |
| 12.30pm-2.00pm | Lunch & Expo | ||
| 2.00pm-2.50pm |
Afternoon Keynote
Changing The Equation Neil Hudspeth, Head of Digital Strategy, APAC & Japan, HP |
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| 2.50pm-3.35pm | How To Transform Your Marketing Mix For Innovation, Product & Business Development Session Leader: Adam Canter, Country Manager, Shopping.com Luke Grange, Director, Knowledge Solutions Jacki Johnson, CEO, The Buzz Marc Loveridge, CEO, Thinq Digital Michael Ziviani, CEO, Precise |
Repackaging Your Brand Content To Optimise Channel Opportunities Session Leader: Matt Houltham, Digital Partner, ZenithOptimedia Midu Chandra, Group Manager Digital, Telstra Ed Harrison, Commercial Director – Media, Fairfax Digital Joel Thomson, Interactive Creative Director, Publicis Mojo |
A Year In Review: Integrating Mobile Apps Into Your Marketing Plan Presenter: Mandeep Grover, Head of Marketing, Johnson & Johnson Vision Care |
| 3.35pm-4.05pm | Networking Break & Expo | ||
| 4.05pm-4.50pm | Successfully Transferring Offline Retail Experiences Practices To The Online Environment, Three Case Studies Session Leader: Bernie Johnson, Managing Director, Adrenalin Media James Breeze, Chief Experience Officer, Objective Digital Katherine Mamontoff, e-Commerce Manager, Guthy-Renker Australia Naomi Simson, CEO, RedBalloon |
The Evolution Of Audience Measurement Session Leader: Megan Brownlow, Editor, Entertainment & Media Outlook, PriceWaterhouseCoopers Gai Le Roy, Programmes Manager, IAB Australia Stuart Pike, Asia Pacific Research Director, Nielsen Gordon Towell, CEO, Audit Bureau of Circulations Lisa Walsh, Head of Audience Research, ABC |
Geo Targeting: Mobile Social Software Opportunities For Marketing & Advertising Session Leader: Darren Burden, Director of News & Platforms, Fairfax Media Michael Harries, Director of Strategy, Citrix Mike Perrow, Technical Lead & Manager, Google Maps David Egan, Group Product Manager, Whereis and CitySearch, Sensis |
| 4.50pm-5.35pm | What Is The Impact Of Social Content On e-Commerce? Session Leader: Mike Hickinbotham, Social Media Senior Advisor, Telstra Dan Ferguson, Online Channel Manager, General Pants Michael Gorman, Vice President for Strategy, Acxiom Global Multichannel Marketing Services Tim Hughes, Vice President, Commercial, HotelClub.com, Orbitz Worldwide Tim O’Neill, Joint Managing Director, Reactive |
Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements? Session Leader: Christian Bartens, Managing Director, Datalicious Alex Crompton, Senior Manager, Web Marketing, Aussie Rod Jacka, Managing Director, Panalysis Jonathan Kerr, Associate Director eCommerce, A&G Insurance Services (Budget Direct) Matt Langie, Director Product Marketing, Omniture (Global) |
The Mobile Future: What You Won’t Be Able To Live Without Session Leader: JenniferWilson, Director, The Project Factory Rod Farmer, Director of Research & Strategy, Mobile Experience Simon Goodrich, Managing Director, Portable |
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