Today was interesting. I only really saw 2 sessions aside the one I was involved in but I did a bit of watching and tried to capture the overall sentiment from the event.
One thing I have taken out is there is still a monster divide between the ‘technologists’ and the wider ‘advertising’ industry. It’s almost a land grab and I think it’s getting worse.
With the growth of social media conversation channels, and the desire for businesses to join the conversation and become active participants – some would say intruders – it leaves the question “where does email fit?”.
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From Chris Simon of Bracket Boys: In London and the UK, first it was Facebook and then LinkedIn. You were told, just like in Sydney, that you simply must join these networks. Interest became exponential and now, just like in Sydney, comes Twitter.
A couple of years ago I wrote a short piece based on my experience undertaking brand consultancies with some of Australia’s largest (mainly public) organisations. My obsession was, and is, as a user or consumer focused marketer.
Well happy as I am about changing times in the US, the massive mainstream usage of social media/networking platforms (and i’m citing the US election as just the latest, biggest example here) has hammered something home to me: web 2.0, social media, etc are so clearly out of the underground that it’s just not that exciting to talk about it all anymore.
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