Ben Shepherd writes: Adtech Day 1 is finished and most of the crowd are probably exhausted after a whole day of information overload. Lots to take in across a whole lot of different areas.
Soooo … was it any good?
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en Shepherd writes: Duff from ad2One, Vivek from Lonely Planet and Julian from Time Out took part in the Content and its Context in Digital Media panel at Ad:Tech Sydney on Wednesday afternoon.
The turnout was reasonable and I think we covered some good ground. I wanted to take this opportunity to reiterate some of the points I made for anyone who was there or anyone who missed it but was curious.
Today was interesting. I only really saw 2 sessions aside the one I was involved in but I did a bit of watching and tried to capture the overall sentiment from the event.
One thing I have taken out is there is still a monster divide between the ‘technologists’ and the wider ‘advertising’ industry. It’s almost a land grab and I think it’s getting worse.
With the growth of social media conversation channels, and the desire for businesses to join the conversation and become active participants – some would say intruders – it leaves the question “where does email fit?”.
From Chris Simon of Bracket Boys: In London and the UK, first it was Facebook and then LinkedIn. You were told, just like in Sydney, that you simply must join these networks. Interest became exponential and now, just like in Sydney, comes Twitter.
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