I read someone on Twitter describe this week’s ad:tech Sydney conference as a “love-in for marketers and ad agencies.” (Read ad:tech twitterings here.) It’s an interesting description that betrays an obvious slant towards the “other camp” which I heard one ad agency exec describe with a hint of derision as “all these social media consultants.”
I was on a panel at Ad:tech on Tuesday talking about ‘The Importance of Digital Strategy’. A pretty broad question I know, almost like the importance of digging foundations for a massive skyscraper. But with the help of Kate Tee (Diageo), Stephan Gervois (NRMA) and panel leader Ben Cooper (The Population) I like to think we managed to put together something that was of interest. Thank you guys, it was a pleasure.
A Personal Take on Ad:Tech Sydney
The dust has now settled a little on last week’s Ad:Tech conference here in Sydney and I have had a chance to catch up on some work, reading and even a little writing.
Ben Shepherd writes: Adtech Day 1 is finished and most of the crowd are probably exhausted after a whole day of information overload. Lots to take in across a whole lot of different areas.
Soooo … was it any good?
| 1 |
en Shepherd writes: Duff from ad2One, Vivek from Lonely Planet and Julian from Time Out took part in the Content and its Context in Digital Media panel at Ad:Tech Sydney on Wednesday afternoon.
The turnout was reasonable and I think we covered some good ground. I wanted to take this opportunity to reiterate some of the points I made for anyone who was there or anyone who missed it but was curious.
|
|
