Will Scully-Power from Datarati has written about the main lessons to be learnt about data at ad:tech 2010. Click here for all details.
Mark Pollard, McCann, sat in Track 1 of Day 1 at ad:tech Sydney. He wrote a number of posts reviewing different sessions. Here are the links:
9.45am: How Relevant Is The Concept Of A ‘Big Idea’ In Today’s Interactive Landscape?
11am: Channel Planning: How To Weave The Advertising Message Through Different Platforms
11.45am: Going Beta: What ‘Being Brave’ Can Do For Your Advertising Message And Medium
2pm: CEO PANEL DEBATE Champions On The Board: How And Why CEOs Are Driving Digital Media In Their Businesses
2.50pm: What Does “Return” Mean In Today’s Digital Landscape?
4.05pm: Reputation Management In The Digital Space: Challenges & Opportunities
4.50pm: Social Media Campaign vs. Commitment: The Implications Of Developing Your Social Media Strategy For Long Or Short Term
One of our speakers, Vaughn David from Y&R New Zealand shared some thoughts about his presentation and day one at ad:tech. Take a look here.
With the majority of businesses working out what their connection between social content and e-Commerce is, I suspect the most valuable session outcome will be the diverse points of view offered through the presentations and the Q&A.
Every new medium that gets introduced in the media mix presents new challenges for marketers. After the GFC, marketers have to be more accountable than ever before for every dollar they spend to promote their brands.
The launch of iPhone 3G in 2008 heralded a revolution in the world of smart phones. One of its most attractive features is the App Store that gives developers and corporations a unique way to interact with iPhone users. The gold rush of Applications (Apps) has transcended platforms such as Android, Nokia, Blackberry, Amazon Kindle and has mushroomed into an industry of its own.
With over 75,000 Apps available for the iPhone, the medium seems to be crowded. However, there is still immense opportunity for the right App to stand out from the crowd. The session I’m presenting at ad:tech will bring to life key drivers & barriers for marketing on the iPhone using a real-life case from Johnson & Johnson.