With the majority of businesses working out what their connection between social content and e-Commerce is, I suspect the most valuable session outcome will be the diverse points of view offered through the presentations and the Q&A.
Every new medium that gets introduced in the media mix presents new challenges for marketers. After the GFC, marketers have to be more accountable than ever before for every dollar they spend to promote their brands.
The launch of iPhone 3G in 2008 heralded a revolution in the world of smart phones. One of its most attractive features is the App Store that gives developers and corporations a unique way to interact with iPhone users. The gold rush of Applications (Apps) has transcended platforms such as Android, Nokia, Blackberry, Amazon Kindle and has mushroomed into an industry of its own.
With over 75,000 Apps available for the iPhone, the medium seems to be crowded. However, there is still immense opportunity for the right App to stand out from the crowd. The session I’m presenting at ad:tech will bring to life key drivers & barriers for marketing on the iPhone using a real-life case from Johnson & Johnson.
Calling all ad:tech Sydney 2010 speakers…and those hoping to get a coveted spot on the program for next year!
You might be exceptional at digital marketing, you may have the stand out digital media campaign of 2010 or your business might be the most respected in the interactive market. But do you want to know some quick and easy tips to make your presentation jaw-dropping? Want to know how to make your preso ‘twitter-friendly’? Or how to use numbers to really get the audience talking (ok, twittering)?
There seemed to be 3 major factors affecting business here in 2009: unpreditable economy, changing consumer expecations and rapid technology development. And these factors meant that all of the events I put together had the same thread or theme; everyone wanted to know about and discuss strategy, innovation and measurement.
This week I was chatting with a recruitment company that specialise in search and selection, servicing the digital agency community, and other technical roles within the industry. They were telling me that through their research and accumulative experience there to be a shortage of industry middle tier executives.
This got me thinking that this gap of experience in the industry will become a more serious problem if not addressed as the current level of experience, will not be able to hold pace with the current levels of industry growth and investment. Perhaps industry wide there should be more focus / emphasis placed on individual professional development and formalised training plans from graduate and entry level executives.
Any thoughts?
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Purpose: hard-wired in.
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