Here are a number of articles from Direct Online about ad:tech 2010:

Traditional media star of the ad:tech show

Measurement must focus on man as well as machine

Shock! Horror! – the ad campaign is dead

No risk ‘pay per read’ for retailers in online network

There were a number of articles on mUmBrella from ad:tech 2010. Here are the links:

Telstra: We pulled out of Second Life to follow our customers

Adtech: ‘Standalone campaigns are dead and Best Job missed a trick’

Adtech Day 1: Live blog – Unilever’s Babs Rangaiah & Jenny Williams

Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)

Adtech Sydney live blog: The financial CEOs

Why I’m over live blogging (and I’m not sure about live tweeting either)

B&T reported on the content at ad:tech 2010. Click here for all details.

The Digital Leadership Group share their take on ad:tech Sydney 2010. Click here for all details.

Articles from Digital Media about ad:tech Sydney
Opening keynote address Day One. Click here.
Opening keynote address Day Two. Click here.