ad:tech brain » The Voice of the Industry http://www.ad-techbrain.com.au The Voice of ad:tech Thu, 29 Jul 2010 22:45:53 +0000 http://wordpress.org/?v=2.6.5 en ad:tech 2010 reviews - Nic Hodges http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-nic-hodges/ http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-nic-hodges/#comments Thu, 25 Mar 2010 00:40:49 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2877 Article from Nic Hodges on his session at ad:tech here.

]]> http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-nic-hodges/feed/ ad:tech 2010 reviews - Daemon Digital http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-daemon-digital/ http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-daemon-digital/#comments Thu, 25 Mar 2010 00:39:17 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2875 Article from Daemon Digital’s Mandi Bateson here.

]]> http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-daemon-digital/feed/ ad:tech 2010 reviews - directmag.com.au http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-directmagcomau/ http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-directmagcomau/#comments Thu, 25 Mar 2010 00:34:17 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2873 Here are a number of articles from Direct Online about ad:tech 2010:

Traditional media star of the ad:tech show

Measurement must focus on man as well as machine

Shock! Horror! – the ad campaign is dead

No risk ‘pay per read’ for retailers in online network

]]> http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-directmagcomau/feed/ ad:tech 2010 reviews - mUmbrella http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-mumbrella/ http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-mumbrella/#comments Thu, 25 Mar 2010 00:10:03 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2867 There were a number of articles on mUmBrella from ad:tech 2010. Here are the links:

Telstra: We pulled out of Second Life to follow our customers

Adtech: ‘Standalone campaigns are dead and Best Job missed a trick’

Adtech Day 1: Live blog – Unilever’s Babs Rangaiah & Jenny Williams

Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)

Adtech Sydney live blog: The financial CEOs

Why I’m over live blogging (and I’m not sure about live tweeting either)

]]> http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-mumbrella/feed/ ad:tech 2010 reviews - B&T http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-bt/ http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-bt/#comments Wed, 24 Mar 2010 23:54:41 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2865 B&T reported on the content at ad:tech 2010. Click here for all details.

]]> http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-bt/feed/ ad:tech 2010 reviews - Digital Leadership Group http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-digital-leadership-group/ http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-digital-leadership-group/#comments Wed, 24 Mar 2010 23:49:34 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2863 The Digital Leadership Group share their take on ad:tech Sydney 2010. Click here for all details.

]]> http://www.ad-techbrain.com.au/2010/03/25/adtech-2010-reviews-digital-leadership-group/feed/ ad:tech 2010 reviews - Digital Media http://www.ad-techbrain.com.au/2010/03/19/adtech-2010-review-digital-media/ http://www.ad-techbrain.com.au/2010/03/19/adtech-2010-review-digital-media/#comments Fri, 19 Mar 2010 00:40:27 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2688 Articles from Digital Media about ad:tech Sydney
Opening keynote address Day One. Click here.
Opening keynote address Day Two. Click here.

]]> http://www.ad-techbrain.com.au/2010/03/19/adtech-2010-review-digital-media/feed/ ad:tech 2010 reviews - Will Scully-Power http://www.ad-techbrain.com.au/2010/03/19/adtech-2010-reviews-will-scully-power/ http://www.ad-techbrain.com.au/2010/03/19/adtech-2010-reviews-will-scully-power/#comments Fri, 19 Mar 2010 00:34:31 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2686 Will Scully-Power from Datarati has written about the main lessons to be learnt about data at ad:tech 2010. Click here for all details.

]]> http://www.ad-techbrain.com.au/2010/03/19/adtech-2010-reviews-will-scully-power/feed/ ad:tech 2010 reviews - Mark Pollard http://www.ad-techbrain.com.au/2010/03/17/adtech-2010-reviews-mark-pollard/ http://www.ad-techbrain.com.au/2010/03/17/adtech-2010-reviews-mark-pollard/#comments Wed, 17 Mar 2010 02:06:41 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2684 Mark Pollard, McCann, sat in Track 1 of Day 1 at ad:tech Sydney. He wrote a number of posts reviewing different sessions. Here are the links:
9.45am: How Relevant Is The Concept Of A ‘Big Idea’ In Today’s Interactive Landscape?
11am: Channel Planning: How To Weave The Advertising Message Through Different Platforms
11.45am: Going Beta: What ‘Being Brave’ Can Do For Your Advertising Message And Medium
2pm: CEO PANEL DEBATE Champions On The Board: How And Why CEOs Are Driving Digital Media In Their Businesses
2.50pm: What Does “Return” Mean In Today’s Digital Landscape?
4.05pm: Reputation Management In The Digital Space: Challenges & Opportunities
4.50pm: Social Media Campaign vs. Commitment: The Implications Of Developing Your Social Media Strategy For Long Or Short Term

]]> http://www.ad-techbrain.com.au/2010/03/17/adtech-2010-reviews-mark-pollard/feed/ ad:tech 2010 review - Vaughn Davis http://www.ad-techbrain.com.au/2010/03/17/adtech-2010-review-vaughn-davis/ http://www.ad-techbrain.com.au/2010/03/17/adtech-2010-review-vaughn-davis/#comments Wed, 17 Mar 2010 01:52:29 +0000 Lucy James (ad:tech) http://www.ad-techbrain.com.au/?p=2681 One of our speakers, Vaughn David from Y&R New Zealand shared some thoughts about his presentation and day one at ad:tech. Take a look here.

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