I’ve had a few conversations with marketers recently when I’ve been told that there is still a need for ‘social media 101′ information in the market place. It seems that there is still a gap in understanding exactly where social media fits into the big picture of the digital media plan and the marketing strategy as a whole. And also, that actual execution – and predominantly resourcing and accountability – is a big challenge too. I can understand this because when you start working on social media from a business point of view it immediately takes a lot more time than you had anticipated and suddenly it seems a whole lot more complicated.

What do you think? Is this something that marketers in Australia still need to learn about? Are there particular elements of this that are more pressing?

We’ve already started planning for 2010 ad:tech Sydney and once again we’d like to get your input to the program.

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The breakfast briefings are gaining an excellent reputation for exceptional content and we hope you’ll be able to join us for the next inspiring and thought-provoking session:

Tony Palmer, CMO, Kimberly-Clark

Putting the Big “M” Back in Marketing – How to put Marketing at the Centre of the Company Plate!

28 October 2009

SHERATON ON THE PARK, Sydney

8-9am

Free of charge **Blue note charity donation on the door

#adtechbb

The breakfast briefings are free to attend but only available for club ad:tech members.

ad:tech is now accepting speaker submissions for ad:tech Sydney 2010. The conference will be held 16-17 March 2010 at Sydney Convention & Exhibition Centre. We encourage you to send in a submission for consideration, especially if you or your clients have delivered exceptional results in the last year.

ad:tech Sydney will bring together marketers, agencies, publishers, technology innovators, and media & business leaders in a networking and educational setting unlike any other. Rub shoulders with the industry’s best, see what’s coming next and help support and give back to the growing interactive marketing industry. ad:tech Sydney will focus on how digital is transforming all media and the business of marketing communications, with focus given to the agencies and brand marketers making this transition.

Event Date/Location
ad:tech Sydney 2010
Sydney Convention & Exhibition Centre
March 16-17 2010
www.ad-tech.com/sydney

Click here to submit a speaker proposal

Speaker Submission Deadline
Friday, October 23rd 2009

Speaker Submission Guidelines
1. You must submit a proposal through the web site – even if you’ve spoken at ad:tech in the past or already indicated to us that you’d like to be a speaker in 2010, you must submit a new speaking proposal.
2. Review the conference details and agenda from the ad:tech Sydney 2009 event to see how your submission could complement or add information that is new and exciting. We look for actionable data, case studies and ground-breaking market research to debut and educational information to share in general. We are not looking for a “presentation” about your company’s products and services.
3. Make sure that whomever you suggest to speak is poised in public speaking and comfortable sharing metrics and results.
All submissions received will be reviewed. We will notify speakers selected to participate in late October/early November 2009.

We’ve held two breakfast briefings now and they’ve been extremely well received.  Thank you to the speakers & sponsors, and to the attendees who helped us raise around $1,000 for charity at each briefing .

In July we launched the briefings with insights from Google and Millward Brown on what it takes to be a recognised as the #1 brand in the world and how global brands achieve local engagement. 
87% of the audience rated the event overall as 4-5/5; and 94% of the audience rated the speakers as 4-5/5.

 
Testimonials:

“Great event, looking forward to others”

“Was great – just too short as great speakers..!”

The August session was a lively and eye-opening interview with the Business Development & Marketing Director of Zappos.com.  The audience found out how Zappos.com have used their corporate culture to influence their customer service and improve their customer engagement.

98% of the audience rated the event overall as 4-5/5; and 96% of the audience rated the speakers as 4-5/5. 

Testimonials:

“Great format, very relaxed & friendly. Great to hear about culture and online mediums, examples are brilliant.”

“Could not have been better.”

“All excellent, very well done.”

Dr. Jeffrey Cole will be joining us for the September breakfast briefing.  This is a rare opportunity to hear Dr. Cole’s latest research, analysis and thinking on the future of the Internet.