ad:tech 2010 was a record breaking year with over 2,200 visitors across both days making the event the number one place to meet anyone in the Australian and New Zealand digital marketing industry. Attendees benefited from a busy & engaging Expo floor, highly informative & motivating content at the FREE Keynotes, Expo Seminar Theatre & Breakfast Briefings, and insights & experiences from the leading minds in digital media on the ad:tech CONFERENCE.
Day One Keynotes
Attendees were inspired by the global vision of Unilever’s VP, Global Communications Planning, Babs Rangaiah. In the same week Babs was also nominated in the ‘Media Professional of the Year’ category for the Festival of Media Awards further cementing his position as one of the world’s preeminent marketers.
Later that day the CEO Panel Debate delivered some of the most quoted one-liners from the event as three financial services executives bared all about their belief and investment in digital marketing:
Grobler: “it’s wonderful instantaneous free research”
“@gerdschenkel | It’s engagement ahead of the issue that makes social media effective “
“It’s much better to be 10 seconds of someone’s life on their platform of choice than force them onto your website” - Schenkel
Wendt talking about “oh so over it” tweet from @westpac
Day Two Keynotes
Presenting a broad view of where the industry is heading Sean Finnegan, Chief Digital Officer, Starcom MediaVest Group kicked off day 2 leaving delegates keen to know how to capitalise on the new digital landscape.
Neil Hudspeth, Head of Digital Strategy APAC & Japan thoroughly engaged the afternoon audience as he shared the real details and mechanisations of HP’s current and future digital strategy. On, and off line, the discussion was about how to return to the office and manage to implement everything that had been learnt from the presentation:
Twitter:
“HP Case is the most complex and integrated beautifully executed case I’ve seen so far on ad:tech”
