According to the latest IAB stats, online advertising expenditure in Australia for the third-quarter 2008 totaled $451.25 million. The highest growth however is in Search & Directories. Is this appropriate or are we fooling ourselves…..
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Social media has emerged as a powerful force for brands, both from the perspective of engaging consumers and in the ability for brands to conduct a two way dialogue .
Twitter is an interesting beast. According to a hitwise report published in September 2008, twitter usage in Australia is up 518%.. Some people think its stupid, others are completely addicted. Twitter may be a fad, or perhaps the first evolution of a potentially far more powerful phenomenon than instant messenger and blogging but there is no doubt it warrants business attention.
The whole topic of data portability stimulated quite a bit of interest in our initial topic discussions. Ian Lyons first introduced the discussion supported by Scott Drummond and Stephen Collins who commented that data portability will be key in the next few years.
There is no doubt that the digital space is evolving at an amazing pace but it has often been debated, what is driving this. Is it that the technology is evolving or is it that the consumer is evolving in their use of online. (it’s a bit like the chicken and the egg problem)
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