Fourth Edition
Spring’s here and we’re happy. It’s been a great few weeks for weather, work and fun (just pretend the long weekend wasn’t a wash out people). So, here’s what we’ve been doing
Sarah’s Birthday
Birds of Tokyo
We all went to the Beresford on a Friday
Long Weekend
Sarah’s social life
What’s happening at work
Current office food trends
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Patty Keegan will be leading the course at ad:tech University and she’ll be joined by Guest Speakers on a number of the modules ensuring that you get the most targeted, expert input from the market.
The advisory councils for ad:tech Sydney 2011 have been confirmed:
Social Media Strategy
Monetising Digital
Digital Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
Unwired Media
These groups will work to shape the ad:tech Sydney 2011 program ensuring it is closely aligned to what the market wants, once again making ad:tech the most thoroughly researched and targeted event in digital media.
Council members will be announced soon.
On site at the iMedia Brand Summit this year we used the new iPowow! technology. iPowow! captures feedback from an audience in real-time, collates their responses and shows them as a ‘worm’ on screen. We used this to capture the audience response / sentiment to various YouTube clips that we had selected. You can see the results here.
Iain McDonald, founder of Amnesia Razorfish, is the new chair of ad:tech Sydney.
With more than 20 years in the digital industry, McDonald has been a driving force behind the vision and passion of one of Australia’s most established and successful digital agencies, Amnesia Razorfish. From a start-up in 1998, the agency he established quickly earned an international name through its award winning work and many high profile international clients.
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