The Voice of ad:tech
Wednesday 27th of October

We spent some time thinking about this council and what we should name it. Last year we had the ‘Mobile’ council but since the iPad’s launch, the expectation of other tablets in the market and the morphing of many devices to a mobile environment it made sense that we made the group more ‘universal’ in its appeal.

We know we could host a two day conference on mobile technology, the changes, the opportunities, the impact on products, businesses, marketing and advertising. What we’ll be trying to do is synthesise everything down to the most pertinent issues for you. There’s lots that’s happening in this space but we want to program the topics that matter most to the digital media and marketing community so we’re delighted to be working with this group of local industry executives to shape and guide the content on Unwired Media:

Justin Baird, Senior Product Specialist, Google
Hanno Blankenstein, Director, S&C
Darren Burden, Director of News & Platforms, Fairfax Digital
John Treloar, Managing Director, ANZ, Oolaya
Oliver Weidlich, Director – Design & Innovation, Mobile Experience
Jennifer Wilson, Director, The Project Factory

Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.

Read about the other advisory councils:

Social Media Strategy
Monetising Digital
Digital Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named

Wednesday 27th of October

We’ve talked about ‘connecting’ through digital media, and ‘engaging’ and ‘building relationships’, but now is the time to talk about how we’re really going to drive ‘return’ through digital. Sure that means we need to understand what ‘return’ means and we need to figure out how we’re measuring all that ‘return’ but it’s time to start delivering on digital’s Big Promise…..

The ad:tech 2011 CONFERENCE program will feature content on Monetising Digital and we’re delighted to be working with this group of local industry executives to shape and guide that content:

Michael Buckley, Managing Director, Amnesia Razorfish
Murray Howe, Executive Manager Group Marketing, Suncorp
Nicole Watson, Senior Brand Manager, CommSec
Paul Fisher, CEO, IAB Australia
Gavin Smithen, Director – National Brands and Agencies, ReachLocal

My expectation is that this subject ‘monetising digital’ will weave through the CONFERENCE program as a theme rather than specific conference sessions but I’m still keen to know what you think on this area. Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.

Read about the other advisory councils:

Social Media Strategy
Unwired Media
Digital Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named

Thursday 21st of October

All Guest Speakers on the first ad:tech University program have now been named. Course leader Patty Keegan (Director, Digital Chameleon) will be joined by five Guest Speakers, each experts in their respective fields:

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Tuesday 19th of October

ad:tech, the world’s leading series of digital marketing & media events, is delighted to officially announce that the inaugural ad:tech Melbourne event will take place on 30-31 March, 2011.

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Tuesday 19th of October

Speaker submissions are now open for both ad:tech Australia events.
We welcome submissions from everyone interested and passionate about digital media & marketing throughout Australia. If you are interested in speaking at either, or both, events you can submit your details here.

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