Once again we have an ad:tech advisory council for e-Commerce / Online Retail. This is a rapidly growing industry segment and is increasingly important to digital marketers and advertisers. The ‘usual’ barriers of security, payment challenges, fulfillment and customer service are being addressed and there are more & more local success stories.
Once again we have an ad:tech advisory council for Core Digital Media. This group covers areas such as email, video, home sites, ad networks, affiliate marketing. It’s a broad remit. The aim is to look at the channels, platforms, practices that are still core to our market while technology advances, consumers change behaviour and the market fragments further.
The ad:tech 2011 CONFERENCE program will feature presentations on Core Digital Media and we’re delighted to be working with this group of local industry executives to shape and guide the content:
Chris Brown, Group Managing Director, DDB
Kerry Field, Partner, Innovation, Mindshare
Patty Keegan, Director, Digital Chameleon
Kim Portrate, General Manager, Consumer Marketing, Tourism Australia
Paula O’Connell, Managing Director, Returnity
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
Data & Analytics
e-Commerce / Online Retail
Brand & Creative
Entertainment & Experience
ad:tech Sydney advisory council groups named
Now that we’re not just talking about banner spaces in which to create original online creative this area is a lot more interesting. Every week brings new examples and case studies of great campaigns that originated in digital or didn’t origniate in digital but exploded in the digital arena.
The ad:tech 2011 CONFERENCE program will feature presentations on Creative & Brand and we’re delighted to be working with this group of local industry executives to shape and guide the content:
David Brown, Associate Creative Director, The Music Channels, XYZnetworks
Bob Mackintosh, Digital Creative Director, Host
Ashley Ringrose, Owner, Soap
Louise Crompton, Marketing Manager A/NZ, Expedia
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
Data & Analytics
e-Commerce / Online Retail
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
I don’t know about you but I can’t go for a cup of coffee without someone talking to me about data and analytics. Maybe I need a new coffee shop… And it’s not just in digital media and marketing, the Economist has run two feature sections on information & data this year, it’s pervading all industries. The key is not just in acquiring the data, it’s in transforming that data to something readable, usable, actionable. Those who can achieve that in digital media & marketing are likely to be the ones who win the big budgets and the big wins going forwards.
The ad:tech 2011 CONFERENCE program will feature presentations on Data & Analytics and we’re delighted to be working with this group of local industry executives to shape and guide the content:
Andrew Eckford, Industry Analyst, Retail, Google
Christian Bartens, Managing Director, Datalicious
David Whittle, Managing Director, Mark
Jason Adessky, Head of Retail Partnerships, Qantas Frequent Flyer
Jennifer Reddington, General Manager, UsabilityOne
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Monetising Digital
Unwired Media
Digital Strategy
Creative & Brand
e-Commerce / Online Retail
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
Once again we have an ad:tech advisory council for Digital Strategy. In some ways we’re all waiting for the day when we won’t need to talk about this area, when digital strategy will be truly integrated to marketing, media or communication strategy, when off or on line won’t matter. We’re definitely getting closer but we’re not there yet.
The ad:tech 2011 CONFERENCE program will feature presentations on Digital Strategy, issues such as resourcing, structure, agency/ client relationships, the role of technology and the ever-changing consumer. We’re delighted to be working with this group of local industry executives to shape and guide the content:
Heather Albrecht, Digital Connections
Alex Crompton, Senior Manager, Web Marketing, Aussie
Michele Havas, Communications Manager – Digital, Diageo
Sudeep Gohil, Strategic Planning Director/Partner, Droga5
Harry Lowes, Executive Manager – Digital Marketing, Commonwealth Bank
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Social Media Strategy
Monetising Digital
Unwired Media
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
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